Gretchen Roehrs, Owning Your Art After Instagram Fame

Profresh Podcast

What started out as a search for an artistic outlet in Silicon Valley became a journey of unplanned success. How does social media factor into your hustle? How do you stay true to your art when you still doubt yourself? Gretchen Roehrs was doing her daily grind in Silicon Valley. Sure that she was not talented enough to be an artist, Gretchen saw her design Instagram as a practice in self-expression and nothing more. That was before her art went completely viral. Now she's being talked about by publications all over the internet and working on a coffee table book with an imminent launch. So what made the shift for Gretchen from feeling inadequate to owning her artwork? How did you she go from feeling out of place to utilizing her platform for good? ProFresh Podcast is a product of Hoot Design Co., a full service branding, advertising and marketing agency. Know a badass female business owner? Nominate her to be featured on our show. Go to hootdesignco.com/profresh to give us the details. Want to support us even more? Leave us a review on iTunes and Like us on Facebook at facebook.com/profreshpodcast.