Promo Kitchen Podcast 157: A Conversation with Michele Bell of ASI


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Robert Fiveash and Jay Busselle bagged a unicorn! Michele Bell from ASI is perhaps the highest-profile industry leader who really doesn’t agree to podcast interviews. But we had an offer even MB couldn’t refuse. Jay’s promise of tacos for life, and Robert’s promise of yearly Stones-related gifts, did the trick! Michele was very generous with her time and was her hilarious, insightful, and intelligent self throughout. We talked about what the future likely looks like, the impact of tariffs, industry terminology, the role of suppliers and distributors, and of course, the Rolling Stones. Thanks Michele for sitting down with us, and thanks for being such a positive and influential part of this industry.

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