098 | Lindsey Morando, Hello Bar on how to simplify your marketing

Proof to Product

Lately, I’ve had lots of feedback and questions from our audience regarding the struggles of marketing strategy. It can be so hard to know where to direct your time and energy with so many social and marketing channels available now, and that’s why I’m really excited for you to hear this week’s episode with Lindsey Morando, the Director of Marketing for Hello Bar. Lindsey has more than fifteen years of experience in business development and marketing that spans multiple industries including health & wellness, SaaS, lifestyle, and hospitality. No matter which industry she is focusing on though, Lindsey prides herself on the creation and implementation of engaging grassroots and online marketing tactics that convert fans into paying, happy customers. When Lindsey is not moving the marketing needle for businesses, she is a marketing professor at the San Diego Fashion Institute and the author of It's Just the Beginning, Break Up, Get Up & Walk Away.

Today, on Episode 98, Lindsay is sharing a ton of great marketing and business advice. She talks about the number one challenge she sees small business owners facing today, her three strategies for simplifying marketing and ... (drumroll please) together we announce our free marketing class coming out on April 10th. This class is specifically designed to help you Capture More Emails on Your Website, and make the most of your marketing efforts. Head to the link to find out more and register, and happy listening!

ON TODAY’S EPISODE:

• The number one challenge Lindsey sees in small businesses
• 3 Steps to simplifying your marketing strategy
• Free offers that work well for e-commerce
• How to identify your strongest channels
• Advice for elevating key products
• What streamlining does for profits
• How Hello Bar supports small biz marketing efforts
• Ways to make pop-ups less annoying
• A sneak peek at our free April 10th marketing class

KEY TAKE-AWAYS:

“The biggest challenge is people are feeling overwhelmed and trying to figure out what is the best way to actually get more sales and get more leads in the door.” - Lindsey Morando

“When we try to do it all ourselves, we not only spread ourselves too thin but we kinda take away the specialness or the effectiveness of all of them.” - Katie Hunt

“The people that I find that are most successful are the ones who hone in on one or two marketing channels and make them their absolute best marketing channel.” - Lindsey Morando

“It's not just double tapping a picture, it's actually commenting, asking questions, engaging - and if you can do that consistently you're going to see some huge traction in your business.” - Lindsey Morando

“Whenever you offer, and whatever you're using to collect information should ultimately either be a part of your free product or something that leads someone down the path to buying from you because at the end of the day, you are a business and that's what you need to do.” - Lindsey Morando

“Always be thinking about ways that you can interact and engage your audience, and then get them to start thinking a little more.” - Lindsey Morando

“What it’s really about, is what is your signature item that brings in the most cash for your business?” - Lindsey Morando

“When you're focused on one thing you can serve your audience so much better.” - Katie Hunt

“How do you get people? Is it about the design? Is it about the headline? We really focus on the education behind that so our users don't even have to think twice about how to actually start collecting more leads.” - Lindsey Morando

“If you really take the time to get to know your ideal client, who's coming to your website and put the right offers in front of them, with the right timing - they're going to be far more likely to take it.” - Lindsey Morando

“Look at the user experience and make sure that it feels really seamless. It should a part of your customer journey, not a big stop sign that's really annoying in your customer journey.” - Lindsey Morando

“We need to be thinking very strategically about how we're not only bringing those new customers into the fold and onto our email list but then how we're nurturing them afterward and creating that journey for them.” - Katie Hunt

CONNECT WITH LINDSEY MORANDO:

Website: http://hellobar.com

Facebook: https://www.facebook.com/hellobar/

JOIN US FOR OUR FREE MARKETING CLASS APRIL 10th!

Did you know 98% of visitors are leaving your site without taking action? It can be SO frustrating when visitors come to your site, look at all the amazing things you have going on, and don’t take the next steps you want them to – like buying your product or joining your community. It can feel impossible sometimes, like all the people you drive to your site are slipping through your fingers like sand. But – there’s a solution!

Lindsey Morando from Hello Bar is presenting LIVE on the next steps to turn those visitors into sales and long term customers. Sign up to save your FREE spot for April 10th, 2019 at 12PM PST!

Register for April 10th Class: http://bit.ly/ptphellobar

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ABOUT PROOF TO PRODUCT:

Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!