192: When to DIY or Delegate Tasks in Your Coaching Business

Prosperous Coach Podcast

When it comes to what you delegate and what you do yourself, it’s a question of workstyle preferences. But that’s not the whole story. I’ll share 4 criteria to help you make strategic decisions about delegating. Find the full transcript at prosperouscoach.com/192.

When I first started my coaching business, my motto was don’t be cheap with your coaching business. This meant that I hired out a lot. I spent money on experts of all sorts and hired a full time VA to do all the little things I couldn’t be bothered with.

I believe my time is highly valuable — good mindset there — so I didn’t want to do anything except what I started this business for … to coach. That was a bit short sighted.

I went too far to the delegating side of the continuum, which cost me in 3 ways:

1. Low profits because my expenses were high

2. Not learning things that I should have learned

3. Time because managing others wasn’t my forte (and it took far more time to manage their work product than if I had done those things myself.)

I made rash decisions because I didn’t really know my business model, what I bring to the table and the holes in my competencies. I didn’t think through what energizes and drains me. I clearly needed a business coach!

Mostly, I was blindly following what other coaches were doing. I fell in with a crowd of high rollers. It wasn’t as seedy as it sounds but it wasn’t good for me either.

Sure, business by trial and error is a time-honored tradition. Making lots of mistakes and learning from them has its upsides! Still, wouldn’t it have been smarter for me to strategize as much as I could from day one in my business?

So, I offer you that better way ... strategize as much as you can from the get go then also be willing to make mistakes and learn from them.

What are Your Long-Term Goals for Your Coaching Business?

This is the first of 4 criteria for knowing when to delegate.

20 years into my business I’m delegating far less and that’s strategic because my goal now is to:

· work a 35-hour week

· earn high profits for the time I do work

· deliver high value and work with fewer people because that means less enrolling effort

· keep a simple business model

· do marketing that’s pinpointed, authentic and showcases my genius

For me, offering a 1:1 Signature Program is working far better than other business models I tried and it’s why I teach this to other coaches.

What about you?

1. How many hours would you like to work each week?

Read here for more questions and the other 3 criteria for easily making decisions about delegating or not.

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
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