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104: Crafting Meaningful Events: Neuroscience, Storytelling, and Fundraising with Joey Goone
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In this episode, I had the pleasure of speaking with Joey Goone from Utopia Experience, an event management company for nonprofit organizations. From the beginning of our conversation, we explore how neuroscience and psychological safety play pivotal roles in creating memorable and impactful events. Joey shares his unique approach to using technology as a conduit for deeper connections and how important it is to foster a sense of community and purpose. We also discuss common pitfalls in fundraising events, emphasizing the need for a clear purpose, targeted audience, and effective storytelling.
Topics:
- The impactful role that self-talk can play in nonprofit leadership and how Joey relates this to going on his recent hike where so many things went wrong
- The scarcity and finger-pointing mindset that can take place when events don’t happen the way we want them to and how to reframe this
- Maximizing on the week after an event takes place to cultivate relationships and raise more money for your cause
- Stepping away from the soft ask and strategies you can use to make more money at your next fundraising event
- The top three reasons why people attend events and how to utilize each of these to create more opportunity and community
- How closing the story loop can be the key for lasting donor relationships
- Questions to think about to know if your organization is ready to host an event and the first steps to take to build your ecosystem
- Trends that Joey sees in event planning space and why he’s optimistic about the future
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
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Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
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Resources:
- Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
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- Click here for our Free Guide: 10 Winning Email Subject Lines
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