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150: Donors Are Shoppers Now. Is Your Nonprofit Ready? with Salvatore Salpietro
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Donors don’t act like traditional donors anymore—they act like digital shoppers. And in this episode, Salvatore Salpietro, Chief Community Officer at Fundraise Up, joins me to break down exactly what that means for your nonprofit.
This isn’t about throwing shade. It’s about meeting donors where they are—on their phones, on the go, and expecting the same seamless experience they get from Amazon, Uber, or Netflix.
Topics:
- Why nonprofits are 10–20 years behind on digital fundraising
- How donor expectations mirror consumer habits
- What nonprofits can ethically borrow from e-commerce brands
- How better donor experiences drive recurring giving
- Why “tech hopping” alone won’t fix your fundraising
- The overlooked power of automation and personalization
- How nonprofits can stop losing donors with outdated systems
- Why improving the donor experience isn’t a luxury—it’s a survival move
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
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