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165: Why Fewer Emails = Fewer Donations
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The fear of “bothering” donors has nonprofits sending fewer emails than Sephora sends about mascara. And you know what that means? Fewer emails = fewer donations.
In this episode, I’m pulling back the curtain on why silence in your donor’s inbox is way more damaging than showing up with short, story-driven emails. I’ll tell you why Patagonia, Old Navy, and Jimmy John’s can email you daily without you hitting unsubscribe, and why nonprofits should stop hiding behind once-a-quarter newsletters that nobody reads (hello, donor amnesia). This conversation is all about making email fun again and turning it into your #1 fundraising engine. If you’re tired of being ghosted by donors, I’ll show you how to stay top of mind, raise more money, and build genuine relationships… all from your inbox.
Topics:
- Why “fewer emails” is a myth that’s keeping your nonprofit broke
- Donor psychology: why silence feels worse than consistent outreach
- What nonprofits can learn from Sephora, Old Navy, and Jimmy John’s
- How one org went from $1,600 → $9,000 by shifting their email strategy
- The difference between transactional emails (tax receipts) and true connection
- Why good emails build trust while quarterly newsletters build amnesia
- How to create fundraising campaigns that feel like conversations
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
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