117: The Growing Power of Influencer Marketing in Nonprofits: Get in Before You’re Left Behind

Purpose & Profit Club® – The Nonprofit Fundraising Podcast

Find out how your nonprofit can secure funding for the next decade! In this episode, I’m diving into the unstoppable rise of influencer marketing for nonprofits and why getting in on it now is critical—before you’re left behind.
My clients in The Purpose & Profit Club™ are seeing huge wins by leveraging influencer marketing and growing their Social Street Teams™. I’ll take you behind the scenes of the method I created and show you how to blend major donor outreach with an influencer marketing strategy that can transform your organization. This isn’t just a trend—it’s becoming the top way nonprofits can cut through algorithm barriers and get consistent funding for years to come. Start now, and ensure your organization thrives into the future!
I extensively teach The Social Street Team Method™ in The Purpose & Profit Group Coaching Program – you could experience some of the same wins that I chat about in this episode!
Topics:

• The current landscape of nonprofit giving has changed: why moving from traditional paid ad campaigns to influencer-driven campaigns rooted in partnership is key.
• How to find an influencer for your organization to partner with, tap into brand new audiences via their preferred platforms, and end fundraising silos
• The Social Street Team Method™: What it is and how to use it ahead of Giving Tuesday and how to be successful no matter your current following and (lack of) partnerships
• Training and supporting your Social Street Team™ so it feels nothing like board work and encourages retention year over year
• The future of giving: partnering frictionless giving, forward-thinking and bold messaging, and influencer marketing to expand your giving

For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting

>> Click here to get the free guide on me

Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.

Resources:

• Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
• The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
• Instagram, LinkedIn, website , weekly newsletter
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
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