120: Building a Thriving Monthly Giving Program (and Donor Base) with Dana Snyder

Purpose & Profit Club® – The Nonprofit Fundraising Podcast

Today, I'm so excited to introduce Dana Snyder, the author of The Monthly Giving Mastermind! Dana is all about helping nonprofits create steady, reliable support through monthly giving. She has a gift for turning one-time donations into ongoing support that organizations can truly depend on. She shares practical tips for starting and growing a monthly giving program that builds real connections with donors, creates a strong community, and boosts your impact over time. Whether you're new to monthly giving or ready to level up, Dana’s advice will help you build a loyal group of supporters who believe in what you do.
Topics:

• Why recurring donations are essential for creating loyal donor communities and stable funding streams
• Building a “product” out of giving: How naming, branding, and purpose-driven communication can transform a donation into a meaningful donor identity
• The importance of crafting a donor journey that keeps donors engaged through personalized touchpoints, unique events, and surprise milestones
• How running compelling campaigns, leveraging automation, and using Facebook Ads can attract new donors and keep existing ones
• The most common pitfalls Dana sees in monthly giving programs and communication, and how to overcome them
• The future of nonprofit giving: Dana’s vision for democratizing philanthropy, allowing everyone to feel like a philanthropist, no matter the donation amount

For a full list of links and resources mentioned in this episode, click here.

Resources:

• Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
• The SPRINT Method™: Your shortcut to 10K fundraisers [details here]
• Instagram, LinkedIn, website , weekly newsletter
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  May contain affiliate links