Encore: John Lee Dumas - Turning Listeners Into Subscribers

Pushing Send

Note: this popular episode was originally released on June 16, 2020.
Ever wonder how you can use your email newsletter to move audience members from passive listening to deeper engagement? Today’s guest, a prolific business podcaster, John Lee Dumas, shares his earliest experience sending an email newsletter and how he used it to grow his online platform. John is the founder and host of the award-winning Entrepreneurs On Fire Podcast where he interviews inspiring entrepreneurs to help them on their entrepreneurial journeys. He has interviewed over 2,000 incredible entrepreneurs, including Tony Robbins, Seth Godin, Gary Vaynerchuk, Barbara Corcoran, Tim Ferriss, and many more. In today’s episode, we talk all about John’s initial email Newsletter experience and how it has evolved through the years. We also discuss how John has used different avenues to grow his email list, the importance of capturing emails, and how John applied what he observed from other podcasters to his own email communication stream to help grow his business. Stay tuned for an insightful conversation with John Lee Dumas on turning your listeners into subscribers.

Key Points From This Episode:

• How long John has been publishing their Entrepreneurs On Fire email Newsletter.
• The specific content and what the newsletter looked like and sound like back then.
• What email responses looked like and why it was different than it is today.
• How John handled the long email responses and deep engagement from listeners.
• What John believes is the difference between emails and the podcast.
• The importance of capturing emails from your podcast audience for growth.
• How John applied what he had learned from other podcasters to his email communication.
• John shares his initial lead magnet to grow his email list.
• How John incorporated his courses to grow his email list.
• John’s approach to keeping his brand authentic to his own personality and voice.
• What his business and day-to-day look like today.

Tweetables:

“Email has been like my lifeblood into my audience because I get over a million listens of the podcast a month and podcasting is a very passive form of consuming content. There’s no easy way to respond. You’ve got to be really intentional. Email gave me a direct link to their lives by pressing the send button and getting the content straight to their inbox.” — @johnleedumas [0:00:01]

“Sometimes with podcasting — you are absolutely speaking to a black hole and sometimes you wonder, ‘Do these people exist?’ Because you don’t often hear from them, they’re not engaging — and that’s one of podcaster’s biggest struggles.” — @johnleedumas [0:07:05]

“You own your email list. Build your email list!” — @johnleedumas [0:11:30]

Links Mentioned in Today’s Episode:

John Lee Dumas on Twitter

John Lee Dumas on LinkedIn

John Lee Dumas on Facebook

John Lee Dumas on Instagram

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