EP36: Franz Sauerstein - The Email Marketing Story of a German eCommerce Consultant

Pushing Send

Franz Sauerstein is a sought-after email marketing strategist for e-commerce brands in Europe. He's learned how to navigate the pitfalls that often come with following best practices. Today he shares how he's experimented with email marketing, then used what he learned to help his clients scale their businesses.
Key Points From This Episode:

• Franz explains that if weren't for email he wouldn't have a business. He cultivated each of his customers from writing them personally. He still uses this practice with brands he really wants to work with.
• Using segmenting and treating each industry separately has been a powerful tool when Franz works with clients.
• Business really picked up when he began using a marketing funnel versus only relying on social. People felt like they had gotten to know him through his emails and a working relationship came naturally.
• Franz talks about how one of the challenges he faced was experimenting with everything he learned from the experts at the time and that it could be really difficult to filter out what would really work.
• Bryan and Franz discuss how there is no one size fits all strategy and what works for one market might not work in another.
• Franz talks about what he's learned from US marketing trends and what can translate over to be used in Germany and what he's learned from the pros in Germany, as well.

Tweetables:

If I want to work with a brand, I will try several things to get on their radar before getting on a call with them, I will tear down their website, review it, give them feedback and show them what they could do better. @FranzSauerstein (02:28)
The single best thing I've done to extract the maximum value out of my email list is really to think about what I'm sending them and rethinking it like quarterly. @FranzSauerstein (00:01)
Start with a baseline because, you know, okay, I haven't changed this variable and I haven't changed the rest of the variables. So there must be something I can do to improve this. @FranzSauerstein (12:42)
There's a reason the greatest direct response copywriters worked in the US and figured out how copy works and why we still use those principles and refine them. So it's like, yes, it's different. But it's also the same." @FranzSauerstein (14:52)
Links Mentioned in this Episode:
Franz Sauerstein on Twitter
Xciting Webdesign
Xing
Brennan Dunn
Drip
Facebook
Tik Tok
Jonathan Stark
Kai Davis
Kai Cuts
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