Episode 21: Dorie Clark, Washington Post Bestselling Author, contributor to Forbes & HBR, and marketing consultant
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About Dorie Clark
Courtesy Photo © 2014 Marilyn Humphries
Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Entrepreneurial You (Harvard Business Review Press,), Reinventing You, and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine and one of the Top 10 Business Books of the Year by Forbes. It was also a Washington Post bestseller. Her books have been translated into Russian, Chinese, Arabic, French, Polish, Korean, and Thai.
Clark, whom the New York Times described as an “expert at self-reinvention and helping others make changes in their lives,” consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, the Bill & Melinda Gates Foundation, and Yale University.
A former presidential campaign spokeswoman, Clark is an adjunct professor of business administration at Duke University’s Fuqua School of Business and a Visiting Professor for IE Business School in Madrid, Spain. She has guest lectured at universities including Harvard Business School, the Harvard Kennedy School, Stanford University’s Graduate School of Business, the University of Pennsylvania’s Wharton School of Business, the University of California-Berkeley’s Haas School of Business, Georgetown, NYU, the MIT Sloan School of Management, and the University of Michigan.
At age 14, Clark entered Mary Baldwin College’s Program for the Exceptionally Gifted. At 18, she graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School.
Get in touch with Dorie: Website
Download the Entrepreneurial You self-assessment
I first heard about Dorie’s work through a podcast interview on The School of Greatness by Lewis Howes, a few years ago. Then, through an interesting series of serendipitous events, I had the opportunity of meeting her.
I found myself working on my laptop at a coffeehouse in Beacon, NY and started to chat with the person next to me. I found that he was a recent NYC transplant and worked in marketing. When we soon became connected on Linked In, I noticed that he was connected to Dorie on the site, and promptly inquired whether he knew her in person. He said yes and offered to connect us. Upon connecting us, Dorie invited me to a private networking lunch (with about 10-20 people around a table in a restaurant) in NYC that she was hosting. I attended, and thus began our relationship.
Initially I was intrigued by her work and her incredible journey after hearing her on that podcast, which is 1 of more than 80 that she’s done and is featured on her website. Her work is all about creating the career that you want and one of her core concepts is how to become known as a thought leader, or recognized expert, in order to stand out and build a following or progress to the next level in your career. She also talks about how to reinvent yourself and your career midway through. And, her latest book is all about how to actually make money in, what she calls, a “portfolio career.”
In our conversation, we discuss:
- Dorie’s experience reinventing her career post journalism and building a multi 6-figure business
- Bridging the gap from in-person business to online business
- What exactly is an entrepreneur?
- A roadmap for the early stage entrepreneur, or dreamer
- The day-to-day life of a beginning entrepreneur
- Dorie’s biggest challenge in the early days, and how she overcame it
- How to build a platform online
- How to build an email list
- What should you send in an email?
- When you should start to monetize your list
- How to build additional income streams online
- What book publishers want to see in order to approve your proposal
- Her new book, Entrepreneurial You
- and so much more!
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35 episodes available. A new episode about every 22 days averaging 72 mins duration .