Radio ITVT: ACR and Measurement at TVOT SF 2018


Manage episode 216581551 series 1011099
By and Tracy Swedlow. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Thanks to the generosity of Kantar Media, ITVT is pleased to make available free of charge an audio recording of the TVOT SF 2018 session, "TV Data of Today." The session was described in the show brochure as follows: "Smart TVs are predicted to be in 75% of all American homes within the next three years and the Automatic Content Recognition (ACR) data from those smart TVs is changing the way the industry looks at measurement. ACR data, which measures viewing from any and every device, is being used to power everything from multitouch attribution to dynamic ad insertion on linear TV. This panel will look at how ACR data is shaking up the industry, who the major players are, how the industry is dealing with privacy concerns and what the future of measurement will look like." Panelists included: Jonathan Bokor, 2018 AdMonsters Power List HonoreeJason Bolles, Managing Director, Video Personalization, GracenoteCathy Hetzel, Executive Vice President, comScoreSean Muller, CEO, iSpot.tvZeev Neumeier, Founder, InscapeVik Sharma, SVP of Client Leadership, Kantar MediaAlan Wolk, Co-Founder/Lead Analyst, TV[R]EV (Moderator) (Note: Our next TV of Tomorrow Show event, TVOT NYC 2018, will take place December 6th. Purchase your tickets herebefore midnight this Friday to receive the Super-Early-Bird Discount--a 40% savings on the regular price!)

612 episodes