Radio [itvt]: Balancing Traditional National TV Advertizing with Advanced TV Adv

57:00
 
Share
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on January 12, 2018 08:40 ()

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 150991266 series 1011099
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
(Note: We have just announced that TVOT SF 2016 will take place June 7th-8th--purchase your Super-Early-Bird tickets here: http://tvotsf2016.eventbrite.com.) [itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "Balancing Traditional National TV Advertising with Advanced TV Advertising." The session was described in the show brochure as follows: Television has long been about mass reach, and it continues to be more about scale than are many other media. But discovering and delivering on that audience in new ways has started. This session will see those in the middle of it sharing their experiences, as they balance 1) delivering on media plans containing traditional large-scale TV with 2) implementing advanced advertising methods. Panelists include: Jonathan Bokor, SVP/Director of Advanced Media, Starcom MediaVestJason Brown, VP of National Advertising Sales, AT&T AdWorksCathy Hetzel, Corporate President, RentrakBruce Kasrel, Product Marketing Director, RoviRick Mandler, VP of Strategy and Digital Media Sales, ABC Television Network SalesChris Pizzurro, Head of Business Development, Sales and Marketing, Canoe (Moderator)Seth Walters, Senior Partner, Interactive and Connected TV, Modi Media Coming Up Soon...! The TV of Tomorrow Show San Francisco - June 7-8, 2016 Web Site: http://www.thetvoftomorrowshow.com Follow on Twitter and Periscope: @tswedlow or @tvotshow Sponsored By... nScreenMedia, Digitalsmiths, Accedo, Canoe To find out more about SPEAKING, SPONSORSHIP and EXHIBITION opportunities, please contact us at swedlow@itvt.com or 415-608-4766.

263 episodes available. A new episode about every 16 days averaging 43 mins duration .