Radio [itvt]: Blockchain Technology for Programmatic OTT Advertising at TVOT SF


Manage episode 182716026 series 1011099
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
[itvt] is pleased to present an audio recording of the TVOT SF 2017 panel session, "Blockchain Technology for Programmatic OTT Advertising." The session was described in the show brochure as follows: "What if brands, publishers, and ad agencies had access to industry-wide metrics and insights? What if audience segments could be standardized cross-platform? What if re-targeting campaigns could be made more efficient, saving millions in ad dollars lost to fraud? Blockchain technology, lauded for its ability to securely transfer data and ideas between entities, is being touted as the antidote to a number of issues plaguing the ad tech ecosystem. Blockchain and ad-tech experts will come together on this panel to discuss whether and how this disruptive technology, which has penetrated the worlds of finance and healthcare, could now transform the advertising industry. Topics to be addressed include payments and clearing, predictive analytics, cross-platform data portability and security, standardized segmentation and targeting, transparency, pricing efficiency, ad validation, and more." Panelists included: Jonathan Bokor, SVP/Director of Advanced Media, MediaVestTim Hanlon, CEO, The Vertere Group (Moderator)Adam Helfgott, CEO, MadHiveYann Kronberg, Head of Product, EricssonIday Shanawaz, Senior Engagement Manager, Digital Strategy, IBM iXJim Wilson, President of Premion, TEGNA (Note: We will be publishing audio and video recordings of a range of TVOT SF 2017 panels and keynotes over the coming weeks; and we will be announcing the next TVOT show shortly.)

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