Radio ITVT: Diginets at TVOT NYC 2017


Manage episode 196481028 series 1011099
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[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Diginets: Why It's Time to Take the Multicast Business Seriously." The session was described in the show brochure as follows: "This session will focus on the growing impact of digital/multicast networks on the landscape of TV advertising. A conservative estimate would be that digital multicast nets generate over $500 million in revenue, which will grow over the coming years as they expand their unique distribution ecosystem, build and grow their program and content offerings, and continue to siphon both viewers and revenue from more established program services and platforms. The panel will discuss and explore the ways these uniquely positioned channels are looking to grow their share of the viewership and advertising pie and are beginning to compete for general market dollars by offering advertisers different options and opportunities." Panelists included: • Ron Garfield, EVP/General Manager, BUZZR • Jon Lafayette, Business Editor, Broadcasting & Cable (Moderator) • Todd Parkin, General Manager, MGM Networks • Janet Schoff, President and CEO, T Media Sales • Craig Schwarz, Short Form Media Group Director, Havas Edge (Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)

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