Radio ITVT: Exclusive: IAB Tech Lab Releases "Guidelines for Identifier"


Manage episode 202398971 series 1011099
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Exclusive: IAB Tech Lab Releases "Guidelines for Identifier for Advertising on OTT Platforms" ITVT Editor-in-Chief, Tracy Swedlow, recently spoke about the new guidelines to SpotX CTO and OTT Technical Working Group member, J. Allen Dove. In their recorded interview, Dove explains each of the guidelines in depth, why the IAB is releasing them, and the process that governs their adoption; outlines how they relate to other industry initiatives (such as Ad-ID) and emerging technologies (such as blockchain); identifies the challenges that need to be addressed in order to ensure their broad implementation; and discusses some of the other initiatives the IAB is currently working on.

309 episodes available. A new episode about every 9 days averaging 41 mins duration .