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Radio ITVT: Lotame's Ryan Reed on the Company's New aiTV Audience-Intelligence

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Manage episode 189775446 series 1011099
Content provided by BlogTalkRadio.com and Tracy Swedlow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BlogTalkRadio.com and Tracy Swedlow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Interview: Lotame's Ryan Reed on the Company's New aiTV Audience-Intelligence Products Late last month, data management platform provider, Lotame, announced the launch of its aiTV suite of new products, designed to bring greater audience intelligence to TV and video. The new products--which include aiTV: Attribution & Insights and custom aiTV: SmartTV Data Segments--are housed, alongside the company's aiTV: Platform solution, in a newly formed aiTV division, whose customers include NBCUniversal and Hearst. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Ryan Reed, Lotame's Director of Innovation for TV and Video, provides an overview of the new products and of the company's work in the audience-intelligence space in general. Videoof Lotame's platform: https://www.youtube.com/watch?v=IEbABzee824
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300 episodes

Artwork
iconShare
 
Manage episode 189775446 series 1011099
Content provided by BlogTalkRadio.com and Tracy Swedlow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BlogTalkRadio.com and Tracy Swedlow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Interview: Lotame's Ryan Reed on the Company's New aiTV Audience-Intelligence Products Late last month, data management platform provider, Lotame, announced the launch of its aiTV suite of new products, designed to bring greater audience intelligence to TV and video. The new products--which include aiTV: Attribution & Insights and custom aiTV: SmartTV Data Segments--are housed, alongside the company's aiTV: Platform solution, in a newly formed aiTV division, whose customers include NBCUniversal and Hearst. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Ryan Reed, Lotame's Director of Innovation for TV and Video, provides an overview of the new products and of the company's work in the audience-intelligence space in general. Videoof Lotame's platform: https://www.youtube.com/watch?v=IEbABzee824
  continue reading

300 episodes

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