Radio ITVT: "TV or Not TV? Where and How Are People Watching Video Today?"


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[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "TV or Not TV? Where and How Are People Watching Video Today?" The session was described in the show brochure as follows: "Ratings are up--or down. Viewers are multitasking--or focused. Everyone is cross-screen, cross-channel, cross-eyed. This panel will share the latest findings about how people are watching TV today, and what new insights and information we have on that video consumption behavior. Whether through monitoring of all WiFi devices in the home, using ACR technology to capture cross-device activity, looking at social media to understand its relationship to television, or monitoring the attention of viewing to the big screen, this panel will provide the latest and greatest on TV audiences, and what that means for content providers, advertisers, and tech companies." Panelists included: Dan Ackerman, Chief Revenue Officer, Samba TVAaron Fetters, SVP, National Agencies and CPG Business, comScore Helen Katz, SVP/Global Director of Media and Insights, Publicis Media (Moderator)Dan Schiffman, Chief Revenue Officer, TVision InsightsStuart Schwartzapfel, Head of Business Development and Accounts, Canvs (Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)

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