778: Cold Calling Is Dead! Increase Lead Conversion by Texting with Robby Trefethren


Manage episode 231633600 series 72589
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
The rise of robocalls hasn’t done our industry any favors. Agents and ISAs who used to bring in big business by cold calling are now hard pressed to get FSBOs and expireds on the phone. Robby Trefethren started his real estate career as an ISA five years ago and has experienced this firsthand. On today’s show, Robby shares his current strategy for converting cold leads: texting. Listen and learn how Robby trains ISAs to bring hundreds of cold leads to closing annually via scheduled text messages. Plus, you’ll hear how to hire the right people for ISA positions, how to compensate high-quality ISAs, and more.
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