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Content provided by Erik Stark (Negotiation, Steven Mills (Business Development, and Visionary) Talk Real Estate. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erik Stark (Negotiation, Steven Mills (Business Development, and Visionary) Talk Real Estate or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Direct Mail Marketing-Episode 1

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Archived series ("Inactive feed" status)

When? This feed was archived on November 15, 2018 02:28 (5+ y ago). Last successful fetch was on September 09, 2018 13:52 (5+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 184667336 series 1522936
Content provided by Erik Stark (Negotiation, Steven Mills (Business Development, and Visionary) Talk Real Estate. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erik Stark (Negotiation, Steven Mills (Business Development, and Visionary) Talk Real Estate or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

“Good Marketing Makes the Company Look Smart. Great Marketing Makes the Customer Feel Smart.”
– Joe Chernov

-

http://realestatewhileyoudrive.com/media/Erik-Stark-Direct-mail-ep1.mp3

Subscribe via :

Thank you for listening to this highly informative podcast that will help you debunk some common myths, shatter ridiculous misconceptions and help lay the necessary foundation for building a successful real estate business. If you are here looking for the magic pill for instant riches, I can save you the time of searching since you wont find it here. This podcast is for those who are ready and willing to work hard and simply need a few ideas, tips and strategies to implement in their business.
In this episode, which is the first podcast in a series of six discussing direct mail marketing, we begin with the fundamentals every professional must have to run a successful direct mail campaign.
Turn off your distractions, grab a pen and paper along with your favorite beverage and take some notes, write some questions, doodle some strategies and review the resources so you can implement these ideas into your business and begin getting the results you deserve.

What You Will Learn In This Episode.

  • How to identify your hyper focused target market list of prospects
  • Why creating an avatar is crucial to identifying your target market
  • Crazy direct mail statistics regarding follow up sequences
  • How to create magnetic marketing pieces and the questions that create them for you
  • How identifying your prospects objections lead to better offers and procedures
  • Why focusing on your customers results gets greater responses than your ability to help them
  • The exact formula for creating irresistible offers
  • How to set up lead capture mechanisms
  • How to create multi step, follow up sequences
  • Plus much much much more…

Quotes To Live By (Click To Tweet)

[tweetthis display_mode=”box”]“All Marketing Is A Test”[/tweetthis]

[tweetthis display_mode=”box”]“You Are 10x More Likely To Do Business With Someone You Have Been In Contact Than With You Are to Bring In New Business”[/tweetthis]

[tweetthis display_mode=”box”]“Discover Don’t Qualify”[/tweetthis]

Resources From This Podcast

How to Create High-Quality Deal Flow by Implementing a Laser Focused Direct Marketing Campaign – with Erik Stark
In this episode I did with my friend Kevin Bupp, I get asked some interesting questions that reveal some secrets, nuggets and implementable ideas surrounding marketing and direct mail marketing specifically…

Smart Marketing with Erik Stark (From The Bigger Pockets Podcast)
In this oh so casual conversation with my awesome friends Josh and Brandon over at Bigger Pockets, we dig deep into our “go deep not wide” philosophy and how we make big money with small lists. This is a must listen to episode for anyone serious about direct mail marketing and especially those just starting off needing low cost ways to generate leads.

Give Me My Free Report and Checklist

Show Notes.

0.30: Intro

2.50: Statistics on Direct mail

4.08: He who stays the course wins the gold

4.54: Some people who have won big with direct mail

9.48: List of the topics being covered in this podcast

12.30:Creating a hyper focused target market

13.36: General filters

14.34: Follow up systems

18.45: The benefits of a smaller list

19.35: Adding on additional filters

21.06: People who are likely to do business with you

21.55: Finding fishing ponds that only you are fishing

30.33: Magnetic Media

31.57: Where is your avatar looking for answers to their questions

39.00: Understanding the relief you give to your sellers

40.56: Creating an Irresistible offer

44.25: My conversation with Dean Jackson

48.42: What is an advertorial?

49.56: What an irresistible offer should entail

52.37: How important it is to have a “Call to action”

53.30: Lead Capture system

54.44: What I have found gets people to take action

55.32: Some of the crucial info you should be able to get

56.06: Lead capture things you can put into place

1.00.15: Different scenarios for lead capture

1.04.30: Having a multi-step follow up system

1.05.47: What your multi-step system should have

1.09.00: What I learned from the Glazier Kennedy Institute

1.12.33: Our personal story

1.22.06: Vote of thanks

1.22.21: Other resources for you to get your teeth into


Follow Us Online At https://www.instagram.com/realestatehacks/
Request an Invite to Join Our Facebook Live Discussions at www.Facebook.com/groups/facelessleaders Did you enjoy this podcast? This is just one of the manystrategies we discuss in our annual mastermind and with our one on one coaching students. If you would like more information about how to increase your lead flow (and spend less doing so), improve your lead conversion (and eliminate unqualified leads), learn how to maximize your deals (for bigger profits), make big money with small lists and simply do bigger deals with less headache and live the real estate investor lifestyle, here are five simple ways to get the laser focus of investors who have walked the path before you and can show you a few ideas that worked well for us and are guaranteed to give you great results.
Get Featured On Our Podcast - Are you a Faceless Leader with a passion for giving? Want to share your story of struggle or success with the Real Estate While You Drive community? Consider being featured on an upcoming episode where we'll dig deep to discuss whats working, whats not, discovering your entrepreneurial uniqueness and how to achieve greatness through real estate. Simply go to www.RealEstateWhileYouDrive.com/Give-back
Al La Carte - Do you have a pretty good handle on your real estate business yet could use some occasional guidance, motivation or negotiation strategies? We offer the opportunity for one hour focused time blocks to discuss your current situation or opportunity. These calls are based on your specific needs and can be used at your discretion. Call requests are usually set up within 48 hours. Email request can be sent to Erik@TheRealErikStark.com
Annual Mastermind - Are you looking to be a part of a small group of investors that have figured out whats really working? We work with a small group of investors throughout the year. Typically less than 15 at a time simply because we still run a full time business and there is a lot of work that goes into creating content and action plans for those who want to get to the next level. This is not open for new investors. You must be operating a minimum six figure annual business. Register for our next mastermind right here. (www.SelfManagingFreedom.com) One on One - There is no one size fits all glove that will teach you real estate. Truth is no coach can help anyone if they don't know where they need the help. Work with US (not some assigned coach) to hone your skills, determine target markets, create marketing pieces that stick, learn how to convert sellers, increase property values, understand zoning, how to assign for larger paydays (our smallest assignment in the last 3 years was $25,000, up to $85,000). We can take you from where you are to where you want to go. You must be operating a minimum six figure annual business. Six month commitment (although most stick with us for a few years leaving few openings to join) Apply For One on One Monthly Education Right Here. For more case studies forms, downloads, reports, mind maps and free resources you can use right now to make money in your business just visit http://therealerikstark.com/resources/

  continue reading

31 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on November 15, 2018 02:28 (5+ y ago). Last successful fetch was on September 09, 2018 13:52 (5+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 184667336 series 1522936
Content provided by Erik Stark (Negotiation, Steven Mills (Business Development, and Visionary) Talk Real Estate. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erik Stark (Negotiation, Steven Mills (Business Development, and Visionary) Talk Real Estate or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

“Good Marketing Makes the Company Look Smart. Great Marketing Makes the Customer Feel Smart.”
– Joe Chernov

-

http://realestatewhileyoudrive.com/media/Erik-Stark-Direct-mail-ep1.mp3

Subscribe via :

Thank you for listening to this highly informative podcast that will help you debunk some common myths, shatter ridiculous misconceptions and help lay the necessary foundation for building a successful real estate business. If you are here looking for the magic pill for instant riches, I can save you the time of searching since you wont find it here. This podcast is for those who are ready and willing to work hard and simply need a few ideas, tips and strategies to implement in their business.
In this episode, which is the first podcast in a series of six discussing direct mail marketing, we begin with the fundamentals every professional must have to run a successful direct mail campaign.
Turn off your distractions, grab a pen and paper along with your favorite beverage and take some notes, write some questions, doodle some strategies and review the resources so you can implement these ideas into your business and begin getting the results you deserve.

What You Will Learn In This Episode.

  • How to identify your hyper focused target market list of prospects
  • Why creating an avatar is crucial to identifying your target market
  • Crazy direct mail statistics regarding follow up sequences
  • How to create magnetic marketing pieces and the questions that create them for you
  • How identifying your prospects objections lead to better offers and procedures
  • Why focusing on your customers results gets greater responses than your ability to help them
  • The exact formula for creating irresistible offers
  • How to set up lead capture mechanisms
  • How to create multi step, follow up sequences
  • Plus much much much more…

Quotes To Live By (Click To Tweet)

[tweetthis display_mode=”box”]“All Marketing Is A Test”[/tweetthis]

[tweetthis display_mode=”box”]“You Are 10x More Likely To Do Business With Someone You Have Been In Contact Than With You Are to Bring In New Business”[/tweetthis]

[tweetthis display_mode=”box”]“Discover Don’t Qualify”[/tweetthis]

Resources From This Podcast

How to Create High-Quality Deal Flow by Implementing a Laser Focused Direct Marketing Campaign – with Erik Stark
In this episode I did with my friend Kevin Bupp, I get asked some interesting questions that reveal some secrets, nuggets and implementable ideas surrounding marketing and direct mail marketing specifically…

Smart Marketing with Erik Stark (From The Bigger Pockets Podcast)
In this oh so casual conversation with my awesome friends Josh and Brandon over at Bigger Pockets, we dig deep into our “go deep not wide” philosophy and how we make big money with small lists. This is a must listen to episode for anyone serious about direct mail marketing and especially those just starting off needing low cost ways to generate leads.

Give Me My Free Report and Checklist

Show Notes.

0.30: Intro

2.50: Statistics on Direct mail

4.08: He who stays the course wins the gold

4.54: Some people who have won big with direct mail

9.48: List of the topics being covered in this podcast

12.30:Creating a hyper focused target market

13.36: General filters

14.34: Follow up systems

18.45: The benefits of a smaller list

19.35: Adding on additional filters

21.06: People who are likely to do business with you

21.55: Finding fishing ponds that only you are fishing

30.33: Magnetic Media

31.57: Where is your avatar looking for answers to their questions

39.00: Understanding the relief you give to your sellers

40.56: Creating an Irresistible offer

44.25: My conversation with Dean Jackson

48.42: What is an advertorial?

49.56: What an irresistible offer should entail

52.37: How important it is to have a “Call to action”

53.30: Lead Capture system

54.44: What I have found gets people to take action

55.32: Some of the crucial info you should be able to get

56.06: Lead capture things you can put into place

1.00.15: Different scenarios for lead capture

1.04.30: Having a multi-step follow up system

1.05.47: What your multi-step system should have

1.09.00: What I learned from the Glazier Kennedy Institute

1.12.33: Our personal story

1.22.06: Vote of thanks

1.22.21: Other resources for you to get your teeth into


Follow Us Online At https://www.instagram.com/realestatehacks/
Request an Invite to Join Our Facebook Live Discussions at www.Facebook.com/groups/facelessleaders Did you enjoy this podcast? This is just one of the manystrategies we discuss in our annual mastermind and with our one on one coaching students. If you would like more information about how to increase your lead flow (and spend less doing so), improve your lead conversion (and eliminate unqualified leads), learn how to maximize your deals (for bigger profits), make big money with small lists and simply do bigger deals with less headache and live the real estate investor lifestyle, here are five simple ways to get the laser focus of investors who have walked the path before you and can show you a few ideas that worked well for us and are guaranteed to give you great results.
Get Featured On Our Podcast - Are you a Faceless Leader with a passion for giving? Want to share your story of struggle or success with the Real Estate While You Drive community? Consider being featured on an upcoming episode where we'll dig deep to discuss whats working, whats not, discovering your entrepreneurial uniqueness and how to achieve greatness through real estate. Simply go to www.RealEstateWhileYouDrive.com/Give-back
Al La Carte - Do you have a pretty good handle on your real estate business yet could use some occasional guidance, motivation or negotiation strategies? We offer the opportunity for one hour focused time blocks to discuss your current situation or opportunity. These calls are based on your specific needs and can be used at your discretion. Call requests are usually set up within 48 hours. Email request can be sent to Erik@TheRealErikStark.com
Annual Mastermind - Are you looking to be a part of a small group of investors that have figured out whats really working? We work with a small group of investors throughout the year. Typically less than 15 at a time simply because we still run a full time business and there is a lot of work that goes into creating content and action plans for those who want to get to the next level. This is not open for new investors. You must be operating a minimum six figure annual business. Register for our next mastermind right here. (www.SelfManagingFreedom.com) One on One - There is no one size fits all glove that will teach you real estate. Truth is no coach can help anyone if they don't know where they need the help. Work with US (not some assigned coach) to hone your skills, determine target markets, create marketing pieces that stick, learn how to convert sellers, increase property values, understand zoning, how to assign for larger paydays (our smallest assignment in the last 3 years was $25,000, up to $85,000). We can take you from where you are to where you want to go. You must be operating a minimum six figure annual business. Six month commitment (although most stick with us for a few years leaving few openings to join) Apply For One on One Monthly Education Right Here. For more case studies forms, downloads, reports, mind maps and free resources you can use right now to make money in your business just visit http://therealerikstark.com/resources/

  continue reading

31 episodes

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