EMAIL MARKETING SALES TIPS AND TRICKS

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Key Points Email is going through a renaissance right now “You've got to have some broad touches to let folks that are less engaged know that you're still alive." Don’t just try to wow people with your email content and offers. Build a relationship and have a normal conversation Click to Tweet: Email Marketing Sales Tips and Tricks - See http://bit.ly/2y9lEeB Doug: Well, welcome back, I'm super excited today to have as my guest Karen Talavera and I met Karen through an organization called Only Influencers, which is the world's leading community for email marketing professionals and Karen certainly has lots of credentials to back up the claim of the marketing professionals. She has 20 years experience with data-driven business, she's an internationally recognized email and digital marketing expert. She is the founder and the principal of consultancy, Synchronicity Marketing, which offers email marketing strategy, performance optimization, program planning, education and training. Karen is both a digital marketer practitioner and an industry expert. She was key in the creation of an email strategy and performance programs for her clients such as NASCAR, Foremost Insurance, Bank of the West, AAA, National Instruments, Google Express, Chicago Convention, and Tourism Board. Karen is also a member of the Direct Marketing Association, she helped to launch and design the DMA's only online email marketing training seminars and certification programs since its inception in 1999. She developed and has delivered custom in-house marketing training, workshops, and seminars for both business-to-business and business-to-consumer brands such as Disney, S&P, Medtronic, Pearson Education Applied Materials, ETS and Fidelity Investments. Karen is also a member of the Email Marketing Council and a member of the Direct Marketing Association in Florida. She served on the board of the Direct Marketing Association and is also, as I mentioned, a member of the Only Influencers community. She holds a BA in communications from the University of Michigan and in her spare time she enjoys pursuing one of her many passions including yoga, writing, international travel, outdoor adventures. Synchronicity is headquartered near Miami, Florida and you'll often find Karen if she's not soaking up in the sun, out on the surf. So, welcome today Karen. Karen Talavera: Thank you so much, Doug, great to be here. Doug: So is there anything that I missed or is there anything that you'd like to add to your introduction? Karen Talavera: I think you've done a great job, just one thing, I'm a member of the board of the Email Experience Council, it's called. I think I heard you say Email Marketing Council, but since we're talking email, I just kind of had to put a little spotlight on the EEC, as we call it for short because it really is the closest thing we have to a true organization for practicing email marketers or anyone in the industry, whether it's on the brand or the vendor side. Doug: Excellent, well thank you for that. So, with regards to your business and the experience that you've got we've seen lots of people in the email space saying, "Hey, email is dead. Email's not going. Everything's going social media." I obviously tend to disagree with that and so I was hoping that you could share just a little bit of your insight on where you see the market currently today. Karen Talavera: Yeah, well, I feel like the whole, "Email is dead," thing is so 2010, so we finally moved off of that and actually this year especially, email is going through a massive renaissance, which is awesome, but it was never even close to dying and in fact, part of that renaissance that I see it going through is a whole bunch of brands and companies that were really late adopters of the channel and have finally gotten onboard. They realized that at a minimum they have customers that want to hear from them in this channel.

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