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11 Rachel Vergis - Launching A Successful Product Around The Globe In 18 Months By Fusing Fashion, Art & Mobile Phones
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Read the full story here: Rachel Verghis Podcast
Rachel Vergis, an entrepreneur, art collector and former banker. She is founder & CEO of Goo.ey who team up with artists and fashion designers from around the world to create phone cases with a difference. Rachel has collaborated with the likes of Milan Fashion Week, Henry Holland, Lucy Choi (daughter of Jimmy Choo) and Chelsea football club to fuse art, fashion and phone cases
Really interesting to hear about the challenges and strategies Rachel has adopted since setting the business up only 18 months ago, and has achieved some incredible success within that time.
We speak deeply about:
- How to launch a physical product and get patents
- The importance of positive internal psychology
- Working 7 days a week with only 4 hours sleep per night
- Her investment strategy
- How to make a fairly ‘common’ product (like a phone case) stand out in the market and on the shelves by fusing art and fashion
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