The inside story of the Cambridge Analytica scandal

Recode Decode

Cambridge Analytica’s former business development director Brittany Kaiser talks with Recode’s Kara Swisher about her new book TARGETED: The Cambridge Analytica Whistleblower's Inside Story of How Big Data, Trump, and Facebook Broke Democracy and How It Can Happen Again. Kaiser talks about how she first observed the dangers of social media while working on Barack Obama's 2008 campaign, why she mistakenly believed Cambridge Analytica was using technology as a force for good, and what happened when she decided to turn on the company and testify about its abuses in the UK Parliament. She also deconstructs Facebook's excuses for the scandal and its slow response, and predicts that 2020 could be "exponentially worse" than 2016 for election interference. Featuring: Brittany Kaiser, author of TARGETED: The Cambridge Analytica Whistleblower's Inside Story of How Big Data, Trump, and Facebook Broke Democracy and How It Can Happen Again. Hosts: Kara Swisher (@karaswisher), Recode co-founder and editor-at-large More to explore: Listen to Kara's interview with the creators of The Great Hack, a Netflix documentary about Cambridge Analytica, including former COO Julian Wheatland. Read Vox's Alissa Wilkinson's review of The Great Hack. Subscribe for free to Reset, Recode's new podcast that explores why — and how — tech is changing everything. About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Follow Us: Newsletter: Recode Daily Twitter: @Recode and @voxdotcom Learn more about your ad choices. Visit megaphone.fm/adchoices