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Laura Alber, CEO, Williams-Sonoma (Code Commerce 2017)

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Manage episode 187401364 series 115262
Content provided by Vox Media Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vox Media Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Williams-Sonoma CEO Laura Alber talks with Recode's Jason Del Rey and Kara Swisher about how the retailer is going beyond the retail store. Alber says most purchases are made on an emotional basis, so it's still vital for retailers to connect with their customers, whether that means making better predictions about what people want to buy or flipping the script and sending an adviser to visit customers' homes. Alber also talks about how WIlliams-Sonoma-owned Pottery Barn is working with Google on an augmented reality experience for decorating one's house.

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189 episodes

Artwork
iconShare
 
Manage episode 187401364 series 115262
Content provided by Vox Media Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vox Media Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Williams-Sonoma CEO Laura Alber talks with Recode's Jason Del Rey and Kara Swisher about how the retailer is going beyond the retail store. Alber says most purchases are made on an emotional basis, so it's still vital for retailers to connect with their customers, whether that means making better predictions about what people want to buy or flipping the script and sending an adviser to visit customers' homes. Alber also talks about how WIlliams-Sonoma-owned Pottery Barn is working with Google on an augmented reality experience for decorating one's house.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

189 episodes

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