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Episode 116: How to Activate Your Passive Driver Referral Program

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Manage episode 248508934 series 1583530
Content provided by Chad Hendricks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chad Hendricks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Do you struggle with your driver referral program?

Do you have the most awesome carrot in place - like the company who gives their drivers a free cruise if they get them 5 referrals a year, plus paid time off, plus a referral bonus? Yet it’s failing to reap the rewards you hoped it would? (This particular carrot sees this specific company only get a handful of driver referrals, and they’re a carrier with 400 trucks).

So why don’t passive driver referral programs work better? Why don’t they yield larger dividends?

In this episode of Recruit and Retain Chad discusses why a passive referral program doesn’t work. More importantly why, if you want to take advantage of referrals, you can’t leave the task of referring up to the drivers alone.

“And I think there is a problem with ongoing awareness. Drivers don't think about this on a daily basis. And companies aren't promoting it on a daily basis. I think that's a marketing problem.”

What you’ll learn about in this episode:

  • The problem with passive driver referral programs
  • How to create an active driver referral program
  • Training drivers in sales tactics to get more referrals
  • How to take advantage of a “thank you”
  • Getting referrals from introverts
  • Using technology to manage driver referral programs
  • The ROI of a driver referral program

How to connect with Chad Hendricks:

  continue reading

173 episodes

Artwork
iconShare
 
Manage episode 248508934 series 1583530
Content provided by Chad Hendricks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chad Hendricks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Do you struggle with your driver referral program?

Do you have the most awesome carrot in place - like the company who gives their drivers a free cruise if they get them 5 referrals a year, plus paid time off, plus a referral bonus? Yet it’s failing to reap the rewards you hoped it would? (This particular carrot sees this specific company only get a handful of driver referrals, and they’re a carrier with 400 trucks).

So why don’t passive driver referral programs work better? Why don’t they yield larger dividends?

In this episode of Recruit and Retain Chad discusses why a passive referral program doesn’t work. More importantly why, if you want to take advantage of referrals, you can’t leave the task of referring up to the drivers alone.

“And I think there is a problem with ongoing awareness. Drivers don't think about this on a daily basis. And companies aren't promoting it on a daily basis. I think that's a marketing problem.”

What you’ll learn about in this episode:

  • The problem with passive driver referral programs
  • How to create an active driver referral program
  • Training drivers in sales tactics to get more referrals
  • How to take advantage of a “thank you”
  • Getting referrals from introverts
  • Using technology to manage driver referral programs
  • The ROI of a driver referral program

How to connect with Chad Hendricks:

  continue reading

173 episodes

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