Episode 147 - Disrupting Driver Recruitment and Retention with Beth Potratz

Recruit & Retain: Trucking Edition

We are big fans of anyone disrupting driver recruitment and retention, which is why we are super thrilled to have Beth Potratz on the podcast.

Beth is an HR exec and entrepreneur, as well as being co-founder and CEO of Drive My Way, a truck driver recruiting platform that focuses completely on drivers and their needs, matching them with truck driver jobs that meet their qualifications and personal lifestyle preferences.

For most recruiters, the beginning of the year is a tricky time to recruit and right now is no different, despite seeing a huge spike in demand for new drivers.

So what can your carrier do to attract, recruit and retain drivers as the pandemic rolls on? How should you write your job posts to attract more drivers? Why should you put the power in the drivers’ hands and let them select who they want to talk to?

Ultimately, how can Drive My Way help match your carrier up with drivers who want what you’re offering? Don’t miss this really insightful episode with Beth.

What you’ll learn about in this episode:

• The effect of seasonality on driver recruitment
• How to nurture prospective driver relationships
• A change in driver needs
• How to write job posts
• How Drive My Way works
• The mistakes drivers make in the hiring process

How to connect with Beth Potratz:

• https://www.drivemyway.com/