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Ep 521: Rebuilding Employer Brands

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Manage episode 363618875 series 1535872
Content provided by Matt Alder and Evergreen Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Alder and Evergreen Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

There is a strong argument that Employer Branding has never been more relevant or important. The last few months have seen many employers making layoffs as they respond to market conditions and some sense of normalization after the pandemic. It's fair to say that some employers and potentially whole industries have suffered severe reputational damage because of this.

So how can companies rebuild their reputations as employers? This is not only important from a talent acquisition perspective; it is a vital part of retaining the talent they already have.

My guest this week is Emily Firth, Founder and Partner at The Truth Works. Emily is an Employer Brand and Employee Engagement expert, and it was great to get her view on how employers can rebuild and manage their reputations in the current market landscape.

In the interview, we discuss:

  • The post-pandemic state of Employer Branding

  • Lack of delineation between internal and external communications

  • Transparency and control

  • Moving away from a hyper-curated narrative

  • Foundations and frameworks

  • Rebuilding reputations

  • Influencing and education leadership

  • Generative AI and the future of employer branding

Listen to this podcast in Apple Podcasts.

  continue reading

659 episodes

Artwork
iconShare
 
Manage episode 363618875 series 1535872
Content provided by Matt Alder and Evergreen Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Alder and Evergreen Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

There is a strong argument that Employer Branding has never been more relevant or important. The last few months have seen many employers making layoffs as they respond to market conditions and some sense of normalization after the pandemic. It's fair to say that some employers and potentially whole industries have suffered severe reputational damage because of this.

So how can companies rebuild their reputations as employers? This is not only important from a talent acquisition perspective; it is a vital part of retaining the talent they already have.

My guest this week is Emily Firth, Founder and Partner at The Truth Works. Emily is an Employer Brand and Employee Engagement expert, and it was great to get her view on how employers can rebuild and manage their reputations in the current market landscape.

In the interview, we discuss:

  • The post-pandemic state of Employer Branding

  • Lack of delineation between internal and external communications

  • Transparency and control

  • Moving away from a hyper-curated narrative

  • Foundations and frameworks

  • Rebuilding reputations

  • Influencing and education leadership

  • Generative AI and the future of employer branding

Listen to this podcast in Apple Podcasts.

  continue reading

659 episodes

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