RRR 19 – Julie Broad | Author, Entrepreneur, & Investor

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About Julie Broad

Julie Broad is an Amazon Overall #1 Best Selling Author, an International Book Award Winner, and recipient of the Beverly Hills Book Award for Best Sales book. As an entrepreneur and successful real estate investor she was also awarded the Top 20 under 40 Award. Her latest venture, Book Launchers, helps entrepreneurs and professionals build their brand and boost their business by writing, publishing, and selling a top quality book. In 2017, she also became a new Mom and moved from Vancouver Island, Canada to Los Angeles, California.

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Facebook: facebook.com/booklaunchers
Twitter: @thejuliebroad
LinkedIn: Julie Broad
Website: booklaunchers.com/
Skype: julieannebroad
Email: [e-mail]

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[00:00:00] That's why this is Richard chancy with recurring revenue radio and I am so excited to have Julie broad with us today. Julie is a rabid entrepreneur and she is bringing something to this conversation today that we've not yet had on here which is this idea about using a book as a calling card or a marketing piece or a way to create expertise in your industry. So Julie thanks for taking the time to be with us.

[00:00:28] Hey thanks so much for having me.

[00:00:29] Super hatless. Let's dive right into this thing because I know that this is an interesting topic for a lot of people because writing a book is like running a marathon everybody kind of wants to do it but just getting over the hump of the training and you know getting everything going to push forward and actually get that thing out into the world is a big deal. So right off the bat let's just ask this question. There's a Brazilian. Probably eight million books on Amazon now and more and more increasing everyday with cell publishing. How do you write one that sells.

[00:01:01] Yeah. Good good. Good start. Let's just dive right into it. So the first thing is it's really easy. It's really not relevant that there's eight million books because you're not competing with eight million books you're not writing a book. You know if you're an entrepreneur or a professional that's using this book as a way to boost your business and build your brand. You're not competing with the fiction authors. You know you're not competing with somebody who's going to buy that beach read or or you know that that fanfiction you're competing with the people in your niche. So right there you're already competing with a lot fewer books. And so that's really really important is to kind of realize that your you need to stand out in your category. You need to stand out for the search words that are most important to you but really you're not competing with the $8 million books. The other thing to remember is that it's not not just about Amazon. So you want to think about what your goals are why do you want to write a book and what is this quant do for you and focus on getting that result. I think there's way too much promotion out there about being an Amazon best seller which by the way is kind of bogus even though you know you probably you probably you know will at some point will also talk about it now. My book my first book went to number one overall on Amazon. Now it was a it was a fluke thing. I don't think I you know I doubt I'll ever repeat it.

[00:02:22] It's very hard for those things to happen it is just a lot of really great things all came together. But most people when they say they're an Amazon bestseller seller they're saying they're number one in their category. Really easy to game the system to get to be number one in your category. And often it means you've only sold 20 books. It just means you sold 20 books all at the same hour. And so what does that really do for you. Is that really achieving your goals. You know it might feel good for five minutes when you posted on Facebook and everybody liked it going you're an Amazon bestseller. But at the end of the day it's not boosting your business so really focus on the goal. And what you really want your book to do and not worry so much about the eight million books on Amazon.

[00:03:03] Yeah. Super And so. So talk a little bit more about that process as it relates to the people that are listening or their coaches and consultants and salespeople that have a know how and they're trying to figure out how to build sales funnels and build recurring revenue and then talk about the books and how it fits into that whole sales funnel process.

[00:03:25] Yeah perfect. So a couple of things. First of all a lot of people say it's a business card and now it's the new business card. The reality is that it's way better than a business card because if you look around everybody in your industry has a business card but who has a book. So right there the first thing it is it puts you put you had other people. It's it's like having it's better than a degree. If you have a really great book that really showcases your expertise it's better than a degree because 35 percent of the population in the U.S. has has post-secondary education but less than one percent have written a book. So you know that's really one one piece to keep in mind for you. On a marketing level it's going to depend on what your goals are because if you're looking to make this help you to become a professional paid speaker or maybe you give talks now but you want to be paid for them. You may position your book in a slightly different way to achieve you know get some awards and get some you know really focus on sales charts. But if you want this as a lead generation so this is you know you want to get it in as many people's hands as possible and you want them to take action. An insight I of the book. There's some strategic things you want to do and just one little tip in case somebody ventures into this crazy world without working with us.

[00:04:37] Amazon has a feature called look inside and basically they just take the first small percentage of your book and show it. And so if you put your opt in offer or your invitation to your company whatever it is that you want them. You know the call to act action if you put that within the first few pages of your book right there. People don't have to buy your book to get drawn into your website and perhaps already be elite. So let's just one one little tip. But there's so many ways to use your book as a lead magnet for yourself as a way to get you know if you're speaking at an event. Often what I've done is I've used it to negotiate. So if I'm getting paid a small amount I might say OK yes I'll take that small amount but I also want you to buy my books and give it to everybody in the audience and so they'll buy 500 copies of my book and now I've got 500 brochures which are way better than broche tours. By the way not only are they better content and high value they're also something that people won't throw out whereas a brochure often doesn't even make it home. Most people will take the book home put it on their shelf read it maybe pass it around so it lives a lot longer. So there's lots of ways to use it. Those are just a few you know off the top of my head tips.

[00:05:51] Yeah. And I love that because it's it's proactive instead of passive. And I hate the analogy of giving that a book as a business card because when I don't even care for business cards because what I found is handing them out I put the ball in somebody else's call Gore and they're never going to follow up. So instead of handing them out I get them if I need them but having a book to hand out is it just seems like a great way to put people in the top part of of your fund. You know you can see Facebook ads where people are you know saying I get my book for free I just pay the shipping and they're generating leads that way in fact we interviewed another gentleman. That's how he generates most of his leads. Hey let's switch gears a little bit just a bit and talk about should you should you what is self-publishing and should you self-publish or publish through a traditional publisher for people that don't have any idea about this industry or how it works. It's changed radically in the last five or seven years right.

[00:06:46] It it sure has. Now can I. Is it OK if I turn it back to you and ask you because you should have told me that you have a self-published book and a traditional book. Yeah. So what do you like about the traditional process and what did you like about the self-publishing process.

[00:06:59] Well the traditional process so I published a book with a guy that mentored me so I co-wrote the book with the guy. It was on mentoring. We published it through be an H. What I liked about so here's the thing. I wasn't the one that struck the deal with them but that took years to strike the deal. So when once the deal was struck the mentor approached me and said hey will you write this from the military's perspective and I said yes and we went back and forth it probably took the better part of a year to write that book edit it and actually get it out on the shelves with the self-publishing. I woke up one day and thought I was so in church construction consulting and we were selling two to 10 million dollar projects and I looked around and I thought there is literally not a thought leader in this industry and I've been writing a blog for a while so I took the blog and worked with an editor and we turned about 50 blog posts into a 200 page book on church construction which sounds it's just as riveting as it sounds and we put that out in the marketplace. The crazy thing was we we put it out as a hard copy so we're selling it on Amazon. We're also giving away any pub version of it in the three months after us us released it into the world. We had 7500 people that had downloaded it and that is a niche inside of a niche inside of a niche.

[00:08:13] I mean it's when it's down and that's how I actually have a 30000 person e-mail list in that industry now and it started with with that it's probably been downloaded four to five thousand times and it's just for people that are getting ready to build to build a church so that that part.

[00:08:27] There were parts of the self-publishing that were much easier but the goal was radically different it wasn't proliferation. It was very very specific. The

[00:08:37] question and that's a perfect example it was a perfect example of what I was saying at the beginning is you don't worry about the eight million books because for you I mean you had a very very drilled down knish which is fantastic and it very much achieved your goal and you have you know like you said 30000 people on your list. Now as a result of that book. And so you know it you know for all intense purposes it sounds like it was a success so for a couple of things that people may not know about traditional publishers you touched on it beautifully for me is that you know self-publishing is way faster. You have way more control. One of the things I have a couple of friends who published with a major publisher and one actually bought his book back because he didn't have the control he wanted over the material he actually didn't have ownership. So when he went to develop a spin off stuff from the brands that from the book he couldn't the publisher actually had control of things so he had to buy his book back the rights to his book back so that he could then use his book in the material and name and all that for his spin off brand stuff. So you have to be very careful with the contracts you sign because you know not only are you not actually the one that ultimately chooses the title because of or even the angle of your book. The publisher does. You also can lose control depending on your control of your content depending on your contract.

[00:09:59] So those are kind of some things to watch out for. But self-publishing is faster you have more creative control you retain ownership of all the materials and in a lot of cases you're going to make more money. So with traditional publishing unless you have a huge platform and even then you're going to get you know you'll get an upfront payment. But then on the back side they'll pay you back a very small world. So a lot of authors never actually see royalties because they never actually repay their upfront and the book you know the book that they were given at the beginning was self-publishing just as an example you know same friend I mentioned he was making 80 cents per book whereas my book which was selling great alongside his which I self-published I was making $6 and 20 cents for every book in the first month of my being out there I was making a profit and he he never actually made a profit from his book. He got that he got the upfront fee and then that was it. So it really depends on your goals and there are there are reasons to go with traditional publisher like distribution. As a self-published author you'll have to hustle to get your book in bookstores. It does take some effort. You can do it.

[00:11:13] You know my my books are in bookstores but it takes hustling to get it there it's not automatic whereas with a traditional publisher they tend to have the distribution nailed down but a lot of people think the traditional publisher is going to sell your book for you and then they have a really rude awakening when they find out that in both cases self-published and tradition and all marketing is all on you.

[00:11:34] Yeah which is that is it's a catch 22. You know I worked for John Maxwell for years and what we saw in the book business especially in the last 10 years is they don't want to sign people unless they have a platform. My question is always if I've got a platform a big e-mail list why do I need you.

[00:11:52] You know why. Why not go work.

[00:11:54] Most of the people that are listening to this to this today. Going to publish around is not even an option in fact for most people listening to this reason you need to write a book is to build your list and not just to sell the book. I mean it's the the top part of the funnel and that has been most people that I know that have written books and they've gone through publishers which surprisingly I know quite a few. They've been under underwhelmed by the financial result of that transaction. Whereas if you've got a funnel and your job is to sell consulting or speaking engagements if you don't have a book you're not going to sell speaking engagements. Very few people are speaking for a living.

[00:12:30] They don't have they don't have a book so it's definitely a hurdle they have to get over. So you said something earlier about being an Amazon best seller is bogus. There's there's a conundrum in there because you want to be able to say that you want to you know if you do a second printing or whatever you want to say it was an Amazon best seller but why. Why do you say that that is just bogus.

[00:12:53] Is it because of the stats and kind of the smoke and mirrors Yeah it's really it's become such a gimmick and there's so many. You know it's just data at a big conference last week and somebody came up to me and said you know let's partner because I teach people how to become an Amazon bestseller but actually as I asked her some questions she she actually teaches people how to be an Amazon Best for free. You know. She's actually showing you how to get your book downloaded for free and then call it an Amazon bestseller. And it's one of those things where this is this might just be me. This may just be my own opinion of you know mean I have to decide on this for yourself. Again if it's your strategy all you care about is getting the leads out there and your book is doing a great job of getting opted in to your email list then maybe you know freebies are good. But there was two things that I learned from this conversation. One was that her whole thing is she. She'll teach you how to be a quote unquote bestseller but you're actually not selling a single book.

[00:13:50] The second thing was I went online and I looked at the books that she had helped and what was interesting. So with Amazon they have this they have this feature called people also bought. So the also you know also purchased category if you will. So by what she gets is this whole group basically works the other you know you're in a team for lack of a better word so whoever signs up for this course. And you all go on and you download each other's books and that's how you start to get rankings which then allows you to call yourself an at best seller. Now here's the thing. You think well that doesn't matter that much if it's getting me up there and now putting the book in front of the people that I want it want to see it. The problem is that when you look at the also bots. So I went to there was a guy who had a pretty hard core economics type book. So I went to his book and underneath the also boughts there was a book on gardening there was a book on healing and there was a book on paleo paleo cookbook. If you really think that now your book is going to go in front of the right people.

[00:14:55] An eclectic group of people. And for people listening you may not know this but what you just described there that kind of shady goings on behind the new York Times bestseller list works exactly the same way. There are people that are buying their way onto the New York Times so if you're looking for a great book to read you know ask a friend. Instead of going that route but gaming the system it doesn't. It's sideways move in my mind especially for the professional that's trying to create expertise or authority in their in their niche. Even if you only have a hundred people that buy the book if there are a 100 of the right people when you sell consulting our average client is about a half million to $750000 a year. And we don't need a lot of them to make a great living partnering with them so that quantity is not always the best direction. Hate when when people start this process Julie So let's say that somebody is listening right now. This is a brand new idea to him publishing. Maybe they've heard that terminology maybe they're not but they're thinking OK I want to I want to create a platform for myself and create authority in my industry. What do you see going from there to having a book published what are some of the common mistakes that people make.

[00:16:05] Oh one of the most common mistakes besides just not doing it a lot of people think I'm not a good writer or I can't write and they quit before they even start. And that's a big mistake because if you have a nation you have expertise then you really really should be putting a book out there for yourself and for the people that you can help and reach with that book. So that's kind of the first mistake is just not doing it at all. But the second mistake is I find that you know self-publishing is easier than ever and as a result it's easy to put garbage out on market or lack you know I'll just be blunt. And so what I find is some people will just slap together material like you know you said you had 50 blog posts but you worked with an actor what some people will do is they'll take those 50 blog posts put them together slap a cover on it and put it on Amazon without spending and investing in that editorial support. And as a result you're not you're not going to have a book you're proud of. And so I always say OK think about who you think is the cool straight you know so in your case you mention you know you worked with John Maxwell but somebody might say Tony Robbins or you know it depends on what their industry or what they're in. So imagine meeting John Maxwell or Tony Robbins in an elevator and having a copy of your book and them saying I'd love to take a look at your book now.

[00:17:20] Are you feeling really excited to give them this book because you know it's the best possible book you could have put out there or are you embarrassed at all how could you want to read out of the elevator.

[00:17:29] So my goal is to help you put out a book that you're proud to give to anybody and as a result you have to avoid one of the mistakes which is trying to bootstrap your way to a book you really need to invest in professional help to create a high quality book that you are in fact proud of.

[00:17:47] Yet so.

[00:17:48] So. And we're going to talk about that in a few minutes with your book launch this thing. So I told you I was going to do this before we started So let's talk about me and let you coach me just a little bit. One of the things I want to do on the podcast going forward is I want to get very practical with people. Maybe that's me coaching them or them coaching me and when I saw the bio for you when we were getting ready to do this I guess I thought hey I think would be a great idea for Julie to spend some time talking about me and wanting to go with this because I think that will be practical for people listening that are at zero and they want to get to having a book published but they don't have massive amounts of time.

[00:18:22] That makes sense. Yeah absolutely.

[00:18:25] OK so I've got two ideas for books and I'll give one out and then we'll just kind of focus on that the way that we sell in our business as we draw Facebook ads to having our opt ins. And then we build these very elaborate webinars. We've got 12 of them that run twice a day every day. And what what I've done over the years is I've created this thing called micro-business formula where we actually look at our product as an individual business. So we might have 10 products in our business but we look at each product as an individual business and then we have a twenty five step process that we walk through to build assets around that Webvan are where we're getting not just pay traffic but a lot of organic traffic. That's an overview and that micro-business form is literally as we build a product and then we build three webinars and then we build a 24 blog post so we build we've got this method that goes around that and it's very succinct. I think anybody could do it if they have a few technical skills. And what I want to do is take that idea and put it into an e-book that we can give away for free run Facebook ads give away for free and drive and just have people pay for the shipping and use that as a top of funnel book.

[00:19:34] So. So now what do I do. I got the idea and I think that's that's 1 percent of 1 percent of the way there. So then what happens.

[00:19:45] Okay. So I mean with our company we actually have a writing coach so I've written two books. I've got a decent grasp of the whole process but I'm actually not. And that's why I review my kidney revealed my Canadian ism right there. And I don't I said process.

[00:20:01] Faith process.

[00:20:05] So we actually have a writing coach that will work with you and so what he would do at this point is he would sit down and he would understand your goals so now I understand basically you want to use this as a as a give away book that then drives Lee so that you can end up at the back side. Are you selling this formula or what's your or is this going into your consulting.

[00:20:25] Yeah. So what will happen is we'll build a digital product that sells in it may be somewhere between 1000 and 5000 dollars and what the product winds up being and it teaches six skills. So the micro-business formula if you already have the skills then you don't need to buy the digital training but will have additional training that we sell. And out of that digital training the people that come out of that digital training will be people that just want it done for you solution. Hey we got this go up and run and we see that as a viable opportunity or an industry you come in with their clients what we call them partners because we develop these long term relationships so we would go in and sit down with them and manage everything from the paid ad all the way to the sale and we actually fund the paid advertising and doing everything and then we create a split on the back end. So it's it's book maybe some of the lead magnate's some sort of Webvan or that sells a low to mid level training. And then the partnership that's kind of what the the suite of offerings looks like.

[00:21:21] Got it. Okay great. And then you do you already have a lot of content that would go into this book.

[00:21:27] You had already created you've already created the book. No I haven't. Are you asking to have already created the content.

[00:21:36] Yeah I was asking if you have content already like blog posts or some of those are on the web aren't you.

[00:21:42] Yes. Some as probably 8 to 12 videos that we've begun to create. But in my mind I think I need to sit down and do is write out the outline and then create content that we're putting on the blog post that we're double dipping basically we're going to create content for the book. We're also putting that content on in blog post. But the book will just be a more succinct version of it is that the right way to do it.

[00:22:04] I'm making it up yes so abs.

[00:22:08] Yeah I no it's good because I'm a big fan of repurposing like use your can you create your content once and then repurpose it in multiple ways. You know even videos you can if you have videos on YouTube you can trend's get those videos transcribed and then use that to use the scripts from that. So you're not staring at a blank page you know same if you're a podcast or if you've got blog posts and so then you're just not starting from scratch. So what are writing that will do is kind of understand what you know these questions I've asked you and then he'll sit down and even look at some of the content with you and help you figure out that hook. So you know we're in L.A. So we've got the Hollywood angle and we want that logline which is basically that at that theme that hooks you in that you know has everybody wanting to click has everybody wanting to watch the movie you know has everybody wanting to open the book. So that's the very first thing that the writing coach would do is kind of sit down and make sure you're going to have that marketing hook that that juicy little angle that's going to work. And then he'd help you build your outline around it and help you figure out which content you have that would make sense to go into the book as you create your outline and then what other content you would want to then create there. So that's that's how you start. And so you've already kind of got that idea.

[00:23:15] Yeah you know OK I've got this content I want to create this outline and here's my end goal. So you are way more than 1 percent there. You're probably more like 10 percent there but you have the content which actually moves you forward even more. It's just a matter of first before you do anything else is figuring out what is that main threat. What's that hook and what content is most important to include. To then you know fill it out into that outline and then from there it's up to you to then go and fill in that outline. But what we do because we're working with people who aren't writers that you know typically they haven't written a book yet. You know you've you've done two. We do have one author who's she's done seven books but they were all traditionally published and so this is her first time self-publishing So that's why she wanted to work with us. But typically our clients haven't written a book so they really want guidance around this piece and they want the accountability which are writing code which offers as well as the writing coach will. We'll read your stuff because a lot of people are going. I'm not a writer so how do I know if this is bad. You know then when you're writing it you think everything is bad or you think everything is really really good when it's not that many people fall in the middle.

[00:24:26] And I'm in that category where I don't know if it's good or not. Let let me let me deal with something that you just said right there. There's this if you if this was the most important thing in your business if you're listened to Julian you would have already done it. So the reality is there's probably a million things that you need to do in an average day.

[00:24:47] So it makes a lot of sense not just for the accountability part of it but for the pieces of this to come together. And you still keep what's most important most important in your business because this may or may not be the most important thing. And if it was you'd have already done it. So it makes sense to go out and find people to partner with. In fact we're creating a training right now called delegate and grow just about how you build a virtual culture and a virtual team. And a lot of what we're diving into is yeah you can do it yourself. The question is should you do it yourself should you spend time editing you probably not that good at it should you to spend time you know figuring out how to contract with somebody to to create the cover art in those kind of things should you do it not can you do it. And I think that the answer is probably no that you shouldn't do it. The one other thing too Julie I just want to highlight this and this is maybe just a value add nugget from something you said a second ago. The way that we do content this is a part of what this whole micro-business formula about is if I create something I want to use it in as many ways as possible so we do create video. We use a platform called Trent D or I N T Dot Com to transcribe the video.

[00:25:51] So then we build a blog page with the video on it so the videos on YouTube we stick them on YouTube because they're incredibly searchable they they're we'll put as much of our transcription in the body of the description of that they are. And then we take the embed code and the transcription from that and stick it on a blog post and then we email or holist about that as well. And if it's really good content it's got an opt in on the page. Well run a Facebook add to it and that's all from 1 8 to 10 minute video. So I just wanted to highlight something that you said there when you're creating content online there's a million different ways that you can leverage that content. When I was doing the church construction consulting which is what I wrote the book around the value for me is I knew not a lot of people would want this content because they're just not that many churches building in an average year. But there would somebody would ask me a question that we were you know a client or a prospective client and I think that's a good question. I would write a blog post on that just so I could email it back to that person. And then I would go come and e-mail this to the 17:00 other people and then we started building SEO around that content. And it kind of developed from there. So if you're going to create this content what Julie was saying a second ago about you know you can map out your content and then start writing blog posts and you're going to be adding value to your tribe immediately into your if you've got an email list or you've got six people that are prospects is definitely worth doing.

[00:27:10] I felt like I was preaching right there Julian. Sorry about that.

[00:27:13] No that was fantastic Thanks Richard that was very you. You really highlighted an important point for people that think they don't have time but you have to do this in your business anyways. So you know this is a great way to do it one and use it in so many ways.

[00:27:28] Yes for sure. OK so we get the outline now. Now is it what's the next step the big bucket can you remember where we were in the process.

[00:27:36] I'm trying to guess what we've got though like you've gone off and you've you've filled in the outline so to speak and if you don't if you really hate writing speak it out because that's another option and again there's some great transcription service is out there ranging from anywhere from 10 cents a minute to a dollar a minute depending on whether you're OK with a robot doing it or a human and they'll transcribe it and fill it in. And then you've got that first draft which at that point you feel like you're done but you're actually only at the 30 percent mark. But at that point when you're working with our team the writing coach then reads it from over to cover and does what's called a content edit. So content edit is taking a look at it making sure that you know everything's explained you haven't repeated stories. That's my that's my guilty thing as well and I'm done my book I repeated my best stories twice or three times. And somebody has to go through and identify where I've made that mistake.

[00:28:29] And just you know some places might be able to weaken so the content and it will help you identify that then you go back and work on it one more time before it goes off to copy editing which copy editing is the stuff that really makes your book look professional versus amateur and it's expensive because this is a professional editor who goes through and does structure grammar flow that kind of stuff not even need to catch typos but that's not that's more of a proofreader a copy editor is what makes your book look like the books on the shelves of the bookstore.

[00:29:02] And so from the copyediting Yeah go ahead. Now you've got to keep going keep going.

[00:29:08] Yeah so copyedit thing is usually a couple couple times through as well but once you're done the copyedit here's the good news you're well but you're way past halfway to finishing your book and all you need to start thinking about marketing which is kind of a track that works simultaneously. And if you've been if you've been smart you've actually been doing marketing all along because you've been using some of the material from your book as blog posts and videos and you've already been building a Web site where you're going to have opt ins and you've been kind of thinking it through but once if once that second copy had it's done you have almost a finished draft and it's going to go to proofreading and then lay out and then you're going to design a cover from there and with book launchers. We handle all of that for you so you don't have to figure out who to hire. Because the reason I did this was when I did this it took me hundreds of hours to hire the people as well as figure out all the things I needed and the steps to take. And it was an absolute pain in the butt. And so this is you write the book and we try we do almost everything else for you all the way through to when it's time to market and launch a book. And so in your case Richard because you're you're a marketing expert and maybe one of those things where you get to that point and then you take over and you're not a member of our services anymore because you are a pro marketer.

[00:30:24] But some people may want help with the launch and they want help with the marketing and positioning of their book. And that's where we would help them with that too.

[00:30:31] Yeah that's awesome. And so front to back what what went the time like if I started this process tomorrow what length of time do you think it takes to get. I mean is it is it nine to 12 months is that a reasonable expectation or is it shorter or longer than that.

[00:30:46] I mean the answer unfortunately is it really depends because it's going to depend on the length of your book it's going to depend on the amount of content you already have. How much time you dedicate to it. But you know most of our authors we're targeting somewhere between 9 and 14 months for the entire process.

[00:31:02] Okay. And translate here's what I heard you say it depends on how much work I'm willing to do and how fast I'm willing to do it.

[00:31:09] I would imagine you guys are not your customers are not waiting on you you're probably waiting on them most of the time it's a funny thing because a lot of people are like well because we're membership's so you can you can pre-pay for a year or you can pay us monthly and as long as you're a member we work on your book. So a lot of people come to me and say well how do I know you're not dragging your feet. And I smile politely and say you know you know we always guarantee that we'll get back to you within 48 hours and your book never sits in a queue for more than seven days.

[00:31:38] I said how do we know that you're going to get back to us.

[00:31:42] The reality is is your life is so busy that you and again you kind of go through a little bit of shock when you think you're done like that first draft. You think you're done and then you get all this feedback back from the content editor and you realize you have to dig in and do another 40 hours of work. There's a little bit of shock on your side in a lot cases and you do slow down a little bit. So it really does come back to you if you're dedicated and you're ready to take good. We can go a lot faster a lot faster than the typical 9 to 14 months.

[00:32:10] Well that's awesome. So if people want to find out more about book watchers how can they do that.

[00:32:16] Look clencher Stockholm and I noticed you had a couple of lead magnets on the right Opt-In opportunities Yeah you bet.

[00:32:24] We've got two cool things that are really useful. And if you're not going to work with us one is how to publish self-publish a book on a budget. So I outline all the costs and you know kind of the ranges of what you can expect and all the different pieces.

[00:32:38] So you know I mentioned quite a few things today that the writing coach the copy editor the content editor you know so I cover all of those things so you know what you're going to have to go and hire and you get an idea of what it's going to cost. So that book is self-publishing on a budget. That's one of the e-books that you can download as well as we have one that's kind of a little more hidden. But if you opt in for that one thing you'll probably get an invitation to the other one which is your book selling game plan. And I cover eight ways to sell a thousand books for under $100. And I actually shaly those are the ways that I used to sell over 5000 books in the first couple of days of my first book launch.

[00:33:15] That's awesome and we'll put links to all of that in the description below. Julie thanks so much for being with us. And hopefully we'll have you back. Maybe we'll have you back after I've written a book hey I'd love that.

[00:33:28] Super thanks for being with us on recurring revenue radio. We will catch you in the next episode.

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