There's a saying in the music business — “Good songs are written, great songs are rewritten.” Same goes for books. If you want a great book, you need to have somebody (or a few people) help you with editing. I'm about 60 days away from releasing my new book on how to market yourself via […] The post RED 249: Book Launch – Working With Editors a ...…

I'm about 90 days away from releasing my new book on how to market yourself via podcasting. This is a book I started writing about three years ago and it's been a challenge to get it out. Over the next few weeks, I'll be sharing a behind-the-scenes look at the writing and publishing of this […] The post RED 248: Book Launch – Behind-The-Scenes ...…

Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 3 of a three-part series on how the writing and publishing process went down. Everything in the series was done in realtime, as it was happening. This episode […] The post RED ...…

Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 2 of a three-part series on how the writing and publishing process went down. Everything in the series was done in realtime, as it was happening. This episode […] The post RED ...…

A year ago, I had a chat with Jeff Sanders about book publishing. We talked about his experience with his first book, The 5AM Miracle. I asked him if he'd sign a publishing contract for future books. He said no. I ran into him a week later and he told me, “I've just signed another […] The post RED 245: Publishing A Book – Part 1 appeared first ...…

I fell off the wagon. There's no excuse for leaving you hanging, but I've been so caught up with Build A Big Podcast and reworking the manuscript for my upcoming book, I let a few things slide, one of which was RED Podcast. But I'm back. Just finished editing a three-part series with Jeff Sanders […] The post The RED Podcast Submarine Has Resur ...…

Affiliate offers and endorsements are common in the online business world and with good reason — there is a lot of money to be made. However, there is also a “dark side” of affiliate marketing that few talk about and many involved will deny. Are you part of this? If so, is it costing you […] The post RED 244: Selling Out Your Audience? appeared ...…

Skip Prichard just released a new book called The Book Of Mistakes. It's an interesting book from a couple of perspectives, one is the format, which may be a good template for your book. In This Episode: What musicians and book authors have in common How I almost got arrested (or maybe not…who knows) The […] The post RED 243: The Book Of Mistak ...…

This episode may not be for you. It features an adult conversation about race and marketing. I talk about race relations in the United States and how this had affected marketing. But if you're curious about the history of race and marketing in the United States, and how this knowledge of this can help your […] The post RED 242: The Secret Of Se ...…

We're a few days into the new year and it's time to get down to business! In this episode, I share a simple goal-setting process that will allow you to make things happen and see results this year, especially when it comes to spreading your message and connecting with people. Whether your main media is […] The post RED 241: “Wasp Spray Dope” An ...…

Let's be honest about podcasting. Doing a podcast can be an amazing experience, but when it's not going well, it can also be a huge drag. The majority of podcasts get fewer than 200 downloads per episode. If you have a podcast, I don't want you to fall into the trap so many podcasts do […] The post RED 240: How To Get More Podcast Listeners app ...…

Can a better connection with people really increase our business and improve the quality of our lives at the same time? Will better human connection make us better leaders and entrepreneurs? Tim David thinks so. On this episode of RED Podcast, I talk to him about his new book, True Influence – The Magic Of Human Connection, […] The post RED 239 ...…

RED Podcast returns this week with an all new episode on persuasion and influence. Also coming soon… The “propaganda” film that changed marketing and with a backstory that change the way you think about marketing. I've started a new podcast just for podcasters. It's called Big Podcast Daily and, as the name suggests, a new […] The post Do You H ...…

Legendary guitarist and co-founder of AC/DC, Malcolm Young, died today after a three-year battle with dementia. He wasn't flashy, but he got the job done for 40+ years. And how he did it is an important lesson here for you and your business… Links To Things I Talk About: Malcolm Young, AC/DC Guitarist and Co-Founder, Dead […] The post Malcolm Y ...…

Lewis Howes has a new book about “How Men Can Embrace Vulnerability, Create Strong Relationships, and Live Their Fullest Lives.” I think it's about more than that. I think it contains some big marketing lessons. On this episode of RED Podcast, I talk about Lewis' new book and how you can use it to better […] The post RED 238: Lewis Howes’ Mask ...…

I got started in radio because I was in a band and I thought being affiliated with a radio station would help me get my music on the air. It doesn't work like that. The good news is that this “mistake” has enabled me to do hundreds of interviews. On this episode of RED Podcast, […] The post RED 237: How To Do A Great Podcast Interview appeared ...…

Entrepreneurs talk a good game when discussing boldness, transparency, and authenticity, but few are willing to go to the lengths Alexandra Harbushka has. In this episode, I talk about Alexandra about her bold platform. If you're looking to better connect with your audience and help people, listen up, because this is what that looks like… […] T ...…

This weekend, in Nashville, I'm doing a one-day podcast marketing seminar with comic Rik Roberts. We'll be covering the two things you need to have a successful podcast: Content Marketing If your podcast isn't doing as well as it should, we can help you. This event will not be recorded. We still have a few […] The post Big Podcast – Podcast Mar ...…

The rumors have been around for years, but thanks to newly released tape from a 2015 sting operation by the NYPD, there's no more denying the actions of Harvey Weinstein. Sometimes you can get away with a tape like this. Donald Trump had a similar recording released when he was running for President and he […] The post Harvey Weinstein – A Less ...…

There's a guy in my neighborhood who makes a living going door-to-door and offering various products and services, usually odd jobs like lawn mowing. I hired him and asked him about his business — how he established it and how he keeps it going. There's no better sales training than door-to-door work. You learn a […] The post RED 235: How To Ma ...…

Jon Acuff makes writing (and selling) books easy. How does he do it? He actually finishes them. Without this part, any work you do on a book (or other project) might as well not exist. In other words, if you're not going to finish, why even start? Even a project that's “99% complete” is about as […] The post RED 234: Jon Acuff’s Finish appeared ...…

Kary Oberbrunner is a coach and speaker who helps individuals and organizations clarify their messages and where they should invest their time and energy in order to spread those messages. He also helps people just like you get their books published. So why did he write and publish a fiction book? If you're curious about […] The post RED 233: H ...…

Want to be a better podcast host? The best way is to put more time behind the mic, recording yourself, and then editing those recordings. The second best way? Public speaking. And one of the best ways to become a better public speaker is via the speaking club known as Toastmasters. But there are some […] The post RED 232: The Cult Of Toastmaste ...…

I knew this dude when I lived in Mississippi. He was kind of like Smithers on The Simpsons. He had photos of his wife and kids in his office. When I saw them I thought, “This dude isn't fooling anybody.” But he was fooling people… At least his wife was fooled. Maybe. Or maybe she […] The post RED Rules – Gay Bar In The Bible Belt appeared first ...…

A big part of your success as an expert is proper mindset. Without this needed foundation, it's difficult to build a business that makes money and helps others. Aaron Walker has a “success” book called View From The Top. It's part autobiographical and part advice on how to live a better life. In this episode, I […] The post RED 231: View From T ...…

Go to any major entertainment city like Nashville, New York, or Los Angeles, and you'll see two types of artists — those who are making a ton of money and those who are broke. The same is true for entrepreneurs and “experts.” What's the difference? Skill? No. Looking at all the mediocre people out there […] The post RED 230: Real Artists Don’t ...…

I got a new dog. Things didn't start off very smoothly… The remedy for this situation was to hire a dog trainer. I did. And there are some great “customer service” and marketing parallels that I'm sharing with you on this episode. Want customers who are more responsive to you and you offers? Listen up… […] The post RED 229: How To Train Your Cu ...…

Last week, a few people got their panties in a wad over a photo of comic Kathy Griffin holding up a bloody head that looked a lot like Donald Trump. The humanity! I didn't care. I thought it was tasteless, but I expect Kathy Griffin (and other comics) to push the boundaries of good taste. […] The post RED Rules – Why “Bad Behavior” Attracts Peo ...…

I put together a list of ten tules that, more or less, is the basis for everything I talk about on RED Podcast. Think of it like my own version of The Ten Commandments. This list is that important. At least if you want to have success (and make money) selling your specialized knowledge. Will it […] The post Introducing RED Rules appeared first ...…

Maybe you've received an email with this subject. It tells the story of how parents of a 15-year old boy find $71,000 cash hidden in his closet. When his mother was cleaning and putting laundry away, she came across a large brown paper bag that was suspiciously buried beneath some clothes and a skateboard in […] The post RED 228: Teen Makes $71 ...…

Kim Kardashian hijacked my name! Unfortunately, this lead to some confusion about what RED Podcast is about… I don't want to work with people like Kim Kardashian, so in this episode, I talk about the new direction for RED Podcast and what you can expect from now on. Links To Things I Talk About: Nash […] The post RED 3.0 – New Focus, New Direct ...…

This is Part 2 of a two-part series on marketing lessons learned from the Donald Trump post-election rally in Nashville. Part 1 is here. This episode specifically brings up some issues regarding the morality of how we make our money as well as talks more about how Trump won the 2016 Presidential election. In This Episode: High, […] The post RED ...…

Oops! Thought my April Fool's episode would be obvious… It wasn't. On this episode of RED Podcast, I talk about pushing a joke too far… In This Episode: What I said that made more than one listener cry… Lots of “thoughts and prayers” Why people who hate Dave Ramsey love me Going too far with […] The post RED 226: What Happens When A Joke On You ...…

NOTE: THIS WAS AN APRIL FOOL'S EPISODE. Because so many people didn't get the joke, there is a related followup episode… This is a quick episode explaining why you haven't heard from me for a couple of weeks and a (hopefully) temporary change to RED Podcast… In This Episode: The “new” host of RED Podcast Episode […] The post RED Podcast Has A N ...…

Donald Trump came through Nashville for a post-election rally. I was there. On this episode of RED Podcast I talk about my experience attending as well as related marketing and influence lessons you can apply to your business. In This Episode: Donald Trump and Lil Wayne The phone call I received from Donald Trump's daughter-in-law A “liberal pl ...…

Gurus come and gurus go. The same for anybody with “influence.” Why? That's what I talk about on this episode of RED Podcast… In This Episode: A lesbian named BJ Hey, it's a porn star!! Oh… it's actually an anti-pornography crusader What to do when you face a hostile crowd A “hostile crowd” lesson from comics […] The post RED 224: Why “Gurus” A ...…

Each year, hundreds of podcasters gather in Orlando for Podfest Multimedia Expo. This year, I was one of them. This is my review of Podfest. I give you the good, the bad, and the ugly of what happened. If you're thinking about attending Podfest or want to find out what you really missed, listen up. […] The post RED 223: Podfest Review appeared ...…

This is a special episode which contains highlights of a conversation I had with copywriter Neal Samudre. This was originally intended for high-end clients of ProCoach, but the content was so good (and so flexible), I'm releasing it via RED Podcast. The conversation centers around how to get more clients and build rapport via a five-step […] Th ...…

Do you enjoy rap music? If so, you've probably heard a lot of songs about “struggle and strife.” I'm not saying rich and famous rappers don't have problems, but what they talk about in their music of often a lot different from how they live their lives… The same is true for entrepreneurs when it comes […] The post RED 221: The Lie Entrepreneurs ...…

It's Valentine's Day and I'm starting a new tradition — The “Things I Love” Series. It's like what Oprah used to do, but I focus on things that will help you grow your business rather than just add clutter to your house. And on this episode, because I'm neck-deep in all things book writing, I cover […] The post Things I Love – Book-Writing Edit ...…

There is good and bad in every industry and the “gun show” business is no exception. I grew up going to these events with my grandfather and eventually started working at them. That's when I saw a different side of things… This episode of RED Podcast talks about the sketchy elements of gun shows and what […] The post RED 220: Gun Shows And “Bar ...…

My grandfather, like a lot of Southern men, loved guns. When I was a kid, traveling “gun shows” would come through town and he'd come with them to sell ammunition. I'd tag along… Working at these events was one of my first jobs. I got to know a lot of the dealers and see how […] The post RED 219: Gun Shows – What Rednecks Know About Business ap ...…

You can learn a lot about influence and human psychology by watching rock stars on stage. A solid frontman is as skilled at leading a crowd as any great political, religious, or social leader. If you're really into improving your influence with large audiences, you need to study rock stars. And that's exactly what I'm doing on […] The post RED ...…

Tim Ferriss has a new book, Tools Of Titans. Tim's podcast, The Tim Ferriss Show, has had something like 100,000,000 downloads. My podcast doesn't have nearly as many listeners, so I thought, “Why not do an episode that talks all about Tim Ferriss and see if you can hijack some of that traffic?” Just kidding. This episode […] The post RED 217: ...…

When it comes to marketing, there's a lot of misinformation going around. It sounds good and it makes sense on paper, but in practice, it doesn't work. One of the biggest lies of marketing is the myth of “Be Everywhere.” You'll see this on blogs and hear is on podcasts. It's spoken of at seminars… And […] The post RED 216: The Truth About “Be E ...…

If you work with a non-profit or community organization that has a podcast and is looking to make it better, get more listeners, and have more impact, let's talk. This episode has more info, so please listen before contacting me. If you're not involved with a non-profit or community organization, go here for episodes that will help […] The post ...…

As I predicted in Episode 215, half of the United States woke up today wondering, “How the hell did this happen?” If you're wondering how Donald Trump won the Presidential election, here's your answer… And more importantly, I'm going to show you how you can use the same marketing techniques he used to further your business… […] The post The ‘Me ...…

This year, Americans spent $3,800,000,000 on Halloween stuff. How is that possible? It's possible because Halloween is big business. And it's not just kids that are into it, it's adults too. This episode has nothing to do with that. Not really. It's more about unruly kids that take all your candy when you leave a […] The post Post-Halloween Spe ...…

Are you sick of hearing about Donald Trump yet? Hillary Clinton? Sorry. That's exactly what I'm talking about. Sort of… I promise you it has everything to do with your business. In fact, this just might be what saves your business from failure. I also talk about marketing to lesbians… Yes, this applies to you […] The post RED 215: This Is Killi ...…

One day things are going great. The next day, they're not. If you run your business for long enough, sooner or later, you'll experience that “one thing” that has the potential to knock you off course. It could be a change to Google's algorithm, a problem with product distribution, a problem employee, or any number […] The post RED 214: When $#1 ...…