Last week, a few people got their panties in a wad over a photo of comic Kathy Griffin holding up a bloody head that looked a lot like Donald Trump. The humanity! I didn't care. I thought it was tasteless, but I expect Kathy Griffin (and other comics) to push the boundaries of good taste. […] The post RED Rules – Why “Bad Behavior” Attracts Peo ...…

I put together a list of ten tules that, more or less, is the basis for everything I talk about on RED Podcast. Think of it like my own version of The Ten Commandments. This list is that important. At least if you want to have success (and make money) selling your specialized knowledge. Will it […] The post Introducing RED Rules appeared first ...…

Maybe you've received an email with this subject. It tells the story of how parents of a 15-year old boy find $71,000 cash hidden in his closet. When his mother was cleaning and putting laundry away, she came across a large brown paper bag that was suspiciously buried beneath some clothes and a skateboard in […] The post RED 228: Teen Makes $71 ...…

Kim Kardashian hijacked my name! Unfortunately, this lead to some confusion about what RED Podcast is about… I don't want to work with people like Kim Kardashian, so in this episode, I talk about the new direction for RED Podcast and what you can expect from now on. Links To Things I Talk About: Nash […] The post RED 3.0 – New Focus, New Direct ...…

This is Part 2 of a two-part series on marketing lessons learned from the Donald Trump post-election rally in Nashville. Part 1 is here. This episode specifically brings up some issues regarding the morality of how we make our money as well as talks more about how Trump won the 2016 Presidential election. In This Episode: High, […] The post RED ...…

Oops! Thought my April Fool's episode would be obvious… It wasn't. On this episode of RED Podcast, I talk about pushing a joke too far… In This Episode: What I said that made more than one listener cry… Lots of “thoughts and prayers” Why people who hate Dave Ramsey love me Going too far with […] The post RED 226: What Happens When A Joke On You ...…

NOTE: THIS WAS AN APRIL FOOL'S EPISODE. Because so many people didn't get the joke, there is a related followup episode… This is a quick episode explaining why you haven't heard from me for a couple of weeks and a (hopefully) temporary change to RED Podcast… In This Episode: The “new” host of RED Podcast Episode […] The post RED Podcast Has A N ...…

Donald Trump came through Nashville for a post-election rally. I was there. On this episode of RED Podcast I talk about my experience attending as well as related marketing and influence lessons you can apply to your business. In This Episode: Donald Trump and Lil Wayne The phone call I received from Donald Trump's daughter-in-law A “liberal pl ...…

Gurus come and gurus go. The same for anybody with “influence.” Why? That's what I talk about on this episode of RED Podcast… In This Episode: A lesbian named BJ Hey, it's a porn star!! Oh… it's actually an anti-pornography crusader What to do when you face a hostile crowd A “hostile crowd” lesson from comics […] The post RED 224: Why “Gurus” A ...…

Each year, hundreds of podcasters gather in Orlando for Podfest Multimedia Expo. This year, I was one of them. This is my review of Podfest. I give you the good, the bad, and the ugly of what happened. If you're thinking about attending Podfest or want to find out what you really missed, listen up. […] The post RED 223: Podfest Review appeared ...…

This is a special episode which contains highlights of a conversation I had with copywriter Neal Samudre. This was originally intended for high-end clients of ProCoach, but the content was so good (and so flexible), I'm releasing it via RED Podcast. The conversation centers around how to get more clients and build rapport via a five-step […] Th ...…

Do you enjoy rap music? If so, you've probably heard a lot of songs about “struggle and strife.” I'm not saying rich and famous rappers don't have problems, but what they talk about in their music of often a lot different from how they live their lives… The same is true for entrepreneurs when it comes […] The post RED 221: The Lie Entrepreneurs ...…

It's Valentine's Day and I'm starting a new tradition — The “Things I Love” Series. It's like what Oprah used to do, but I focus on things that will help you grow your business rather than just add clutter to your house. And on this episode, because I'm neck-deep in all things book writing, I cover […] The post Things I Love – Book-Writing Edit ...…

There is good and bad in every industry and the “gun show” business is no exception. I grew up going to these events with my grandfather and eventually started working at them. That's when I saw a different side of things… This episode of RED Podcast talks about the sketchy elements of gun shows and what […] The post RED 220: Gun Shows And “Bar ...…

My grandfather, like a lot of Southern men, loved guns. When I was a kid, traveling “gun shows” would come through town and he'd come with them to sell ammunition. I'd tag along… Working at these events was one of my first jobs. I got to know a lot of the dealers and see how […] The post RED 219: Gun Shows – What Rednecks Know About Business ap ...…

You can learn a lot about influence and human psychology by watching rock stars on stage. A solid frontman is as skilled at leading a crowd as any great political, religious, or social leader. If you're really into improving your influence with large audiences, you need to study rock stars. And that's exactly what I'm doing on […] The post RED ...…

Tim Ferriss has a new book, Tools Of Titans. Tim's podcast, The Tim Ferriss Show, has had something like 100,000,000 downloads. My podcast doesn't have nearly as many listeners, so I thought, “Why not do an episode that talks all about Tim Ferriss and see if you can hijack some of that traffic?” Just kidding. This episode […] The post RED 217: ...…

When it comes to marketing, there's a lot of misinformation going around. It sounds good and it makes sense on paper, but in practice, it doesn't work. One of the biggest lies of marketing is the myth of “Be Everywhere.” You'll see this on blogs and hear is on podcasts. It's spoken of at seminars… And […] The post RED 216: The Truth About “Be E ...…

If you work with a non-profit or community organization that has a podcast and is looking to make it better, get more listeners, and have more impact, let's talk. This episode has more info, so please listen before contacting me. If you're not involved with a non-profit or community organization, go here for episodes that will help […] The post ...…

As I predicted in Episode 215, half of the United States woke up today wondering, “How the hell did this happen?” If you're wondering how Donald Trump won the Presidential election, here's your answer… And more importantly, I'm going to show you how you can use the same marketing techniques he used to further your business… […] The post The ‘Me ...…

This year, Americans spent $3,800,000,000 on Halloween stuff. How is that possible? It's possible because Halloween is big business. And it's not just kids that are into it, it's adults too. This episode has nothing to do with that. Not really. It's more about unruly kids that take all your candy when you leave a […] The post Post-Halloween Spe ...…

Are you sick of hearing about Donald Trump yet? Hillary Clinton? Sorry. That's exactly what I'm talking about. Sort of… I promise you it has everything to do with your business. In fact, this just might be what saves your business from failure. I also talk about marketing to lesbians… Yes, this applies to you […] The post RED 215: This Is Killi ...…

One day things are going great. The next day, they're not. If you run your business for long enough, sooner or later, you'll experience that “one thing” that has the potential to knock you off course. It could be a change to Google's algorithm, a problem with product distribution, a problem employee, or any number […] The post RED 214: When $#1 ...…

This episode contains my full interview with a high-end escort from Manhattan. We talk about the business of selling “time and companionship.” This episode is not for everybody and it may not be for you. If you listen to RED Podcast around kids or at your office, it may provoke some uncomfortable conversations. In This Episode: Advertising laws ...…

You think your business is tough? On this episode, I sit down with “Jill” to talk about her business as a high-end escort and the lessons you can learn from it. This episode, while entirely focused on how Jill runs her business (not the services she offers), is not suitable for all listeners. In This […] The post RED 212: Business Lessons From ...…

There's a common situation among entrepreneurs, especially among entrepreneurs who have been in business for five years or more. It's not obvious from the outside and likely to go unnoticed by non-entrepreneurs. Once an entrepreneur mentions it to another though, the reaction is likely to be, “I feel the exact same way.” If you've ever wondered ...…

As you grow your influence, you'll have opportunities to generate “free money” simply by using your name. For example, [[YOUR NAME HERE]] Bottled Water or [[YOUR NAME HERE]] Dog Food. For some people, these kinds of deals can make more money than their “real” businesses… But is something like this for you? In this episode, I talk about […] The ...…

Nothing sucks the life out of you than having nobody care about your work. The worst thing that can happen to an author is to put months (or even years) into creating a great book, only to release that book and have be ignored. Most non-fiction business books sell fewer than 5000 copies… You can […] The post RED 209: Writing A Book? How To Make ...…

Daymond John of Shark Tank loves licensing deals, so it's no surprise he's licensed his name to a seminar company doing events under the name “Daymond John's Launch Academy.” I got the invite in the mail and booked my reservations. And on this episode of RED Podcast, I share my experience as well as the […] The post RED 208: Daymond John’s Laun ...…

Was the “nice guy” working the IRS phone scam that I interviewed in the last episode of RED Podcast a fluke? No. These guys aren't Sunday School teachers, for sure, but they're not bad people either. And this episode has additional recordings from the conversations that I had with these “fake IRS agents” as well as more lessons from […] The pos ...…

I got the voice mail a couple of days ago. It was a strange, computerized voice telling me I was in trouble for not paying taxes and it was my last shot to get things resolved without going to court (or being arrested). I knew it was a scam, but I was curious… I called […] The post RED 206: Inside An “IRS Phone Scam” – Part 1 appeared first on ...…

It's a scam that has cost victims at least $30,000,000 in the last three years. And when you hear it, you'll wonder, “How the hell did anybody fall for this?” But they do… When I got the initial voicemail message (included within the podcast episode) to get me on the hook, my plan was to call […] The post This Is What An IRS Scam Phone Call Sou ...…

Just like a hipsters love skinny jeans, mustaches, and overpriced coffee drinks, entrepreneurs have their own set of things they cling to. These days, it's hard to meet a young entrepreneur who doesn't list “meditation” as one of his habits. And older entrepreneurs, whether they call it “meditation” or something else, like prayer, reflection, o ...…

I was 41 when I got married. Before doing this, I'd always planned on getting a prenuptial agreement. My wife, also an established entrepreneur, felt the same way. Both of us, although never previously married, had experienced the problems that can happen when you go into a business partnership without solid agreements and things go wrong… […] ...…

I don't play Minecraft, but a lot of people do. How many? About 40,000,000 per month. If you had that many people using your product every month, how much would that be worth? Microsoft thinks about $2,500,000,000, which is what they paid for Minecraft in 2014. On this episode of RED Podcast, I talk about […] The post RED 203: The Business Of M ...…

They (whoever “they” are) say writing is easy, but sitting down to write is difficult. It's not that simple. They also say you shouldn't throw good money after bad. Yet this is what aspiring authors do all the time… When it comes to writing a book and successfully publishing it, there are a lot of […] The post RED 202: Why Writing A Book Is A B ...…

In honor of Gay Pride Month, here's a special episode about a gay legend most people have heard, but never seen. Links To Things I Talk About: The Thrst Gonna Make You Sweat Martha Wash – Give It To You Help Your Entrepreneur Friends Get Credit For Their Work… If you like RED Podcast, I'd appreciate […] The post The Gay Pride Episode – Business ...…

Gary Vaynerchuk is one of those guys you either love or hate. That's a business lesson it itself… His latest book, #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness, was sent to me by a friend. In this episode, I talk about some of the big ideas within the book and what you, as […] The post RED 201: The Cult O ...…

Entrepreneurs have a lot of bad habits and many of these start with the bad advice we get. This bad advice doesn't come from people trying to deceive you as much as it does people who have picked them up from others because “that's the way we do things around here.” This episode of RED […] The post RED 200: The Art of Winning an Unfair Game app ...…

In this business, good messages get lost and the “#1 guy” isn't necessarily the best person for the job or the one people should be listening to. If you're an author, blogger, podcaster, YouTuber, or entrepreneur interested in being a “celebrity” in your niche, let's talk. I've got 20+ years in marketing personalities and I […] The post This Is ...…

Muhammad Ali is widely regarded as one of the most significant sports figures of the 20th century. He was as controversial and polarizing as he was inspiring. On this special episode of RED Podcast, I talk about what you can learn from him… In This Episode: A good reason to change your name (even you're not religious) […] The post The Muhammad ...…

Got a book for review written by a pimp. It's not normally the thing I'd talk about here on RED Podcast, but there are some important lessons in how it was done that you need to know. Most books are boring. Most people are boring. This guy isn't. He has all three elements that it […] The post RED 199: How To Be A Pimp appeared first on RED - Th ...…

The “3 Curses of Entrepreneurship” have brought down even the best entrepreneurs. Why? Because most entrepreneurs suffer from at least two of them. Do you? God forbid you have all three… On this episode of RED Podcast, I'm bringing this to your attention. Handle it! In This Episode: What would Rush Limbaugh do? Are you just lucky? […] The post ...…

A few months ago, I ended up at a “secret” V.I.P. party. Some of the people attending were paying as much as $30,000 for access to this group. On this episode of RED Podcast, I talk about what “V.I.P.” really looks like and how you can get access to events like this for free… In This […] The post RED 197: The Real V.I.P. appeared first on RED - ...…

There is a single quality that you must have if you want to be a successful entrepreneur. Just because you had it once doesn't mean you still have it and because you have it now doesn't mean you'll always have it. It's elusive, but if you can cultivate it, you'll absolutely have the success in […] The post RED 196: The #1 Quality Of Successful ...…

It's amazing the how much time, money, and effort that is wasted attending networking events, various business parties, and trade shows. Still, if you know what to do, you can turn even the most “worthless” event into something great. On this episode of RED Podcast, I talk about how to do just that. In This Episode: […] The post RED 195: How To ...…

Prince is gone, but he's left behind a legacy of not only music, but some great business lessons for entrepreneurs, book authors, podcasters, bloggers, and others making a living with their ideas. In This Episode: A business lesson from Prince's “secret vault” The story behind Purple Rain Branding lessons from Prince — are you doing these […] T ...…

National Religious Broadcasters (NRB) held its International Christian Media Convention in Nashville this year. I attended for a couple of days, even though there is nothing about what I do in alignment with NRB's mission to “spread the life-changing Truth of the Gospel of Jesus Christ through every electronic medium available.” I talk about ma ...…

How does one guy get paid more money for doing basically the same work as another guy who has similar skill? That's what this episode is about. More importantly, I give you a couple of quick and simple things you can do right now to increase the money you get for the work you're doing. In […] The post RED 193: How To Get More Money For The Same ...…

Spend 10 minutes on Facebook, Twitter, or Reddit and you'll see more than a few people getting their panties in a wad over silly things that have no effect on their day-to-day lives. Yet most entrepreneurs, even the smart and successful ones, do something very similar all the time… Chances are you're one of them. And if you […] The post RED 192 ...…