The (almost) final manuscript for my book on how to market yourself via podcasting is back. Now what? In this series, I'm taking you along with me with behind-the-scenes info detailing the creation and marketing of this book. In This Episode: Why I'm ahead of schedule (for once in this entire process) Finding a new line editor...or is it a proo ...…

I'm very close to launching a book on how to market yourself via podcasting and I'm taking you through the process as it happens. Over the last couple of months, one of the things I've been working on is securing somebody to write the foreword for this book. I've reached out to a few people and FINALLY heard back from somebody...sort of. I hear ...…

If you're new to RED Podcast, let me catch you up... I'm in the middle of talking about launching my new book on how to market yourself via podcasting. I started writing it almost four years ago and it's everything you need to know about how to boost your authority (and business) via podcasting, how to grow your podcast, and how to attract the ...…

Did I say on the last episode that I was 60 days away from releasing my new book? What I meant to say was that I was 60 days away from releasing another update for you. And that update would say I'm about 60 days away from releasing a book. For real this time. This book is about how to market yourself via podcasting, by the way. I started writi ...…

I'm about 60 days away (for real this time) from releasing my new book on how to market yourself via podcasting. This is a book I started writing almost four years ago and it's been a challenge to get it out. In this episode as well as the last couple of episodes, I talk about the process of making that happen. Taking my own advice, and the adv ...…

There's a saying in the music business -- "Good songs are written, great songs are rewritten." Same goes for books. If you want a great book, you need to have somebody (or a few people) help you with editing. I'm about 60 days away from releasing my new book on how to market yourself via podcasting. This is a book I started writing about three ...…

I'm about 90 days away from releasing my new book on how to market yourself via podcasting. This is a book I started writing about three years ago and it's been a challenge to get it out. Over the next few weeks, I'll be sharing a behind-the-scenes look at the writing and publishing of this book. In This Series: Writing a book (and rewriting it ...…

Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 3 of a three-part series on how the writing and publishing process went down. Everything in the series was done in realtime, as it was happening. This episode contains a conver ...…

Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 2 of a three-part series on how the writing and publishing process went down. Everything in the series was done in realtime, as it was happening. This episode contains a conver ...…

A year ago, I had a chat with Jeff Sanders about book publishing. We talked about his experience with his first book, The 5AM Miracle. I asked him if he'd sign a publishing contract for future books. He said no. I ran into him a week later and he told me, "I've just signed another book deal." This is Part 1 of a three-part series on how the wri ...…

I fell off the wagon. There's no excuse for leaving you hanging, but I've been so caught up with Build A Big Podcast and reworking the manuscript for my upcoming book, I let a few things slide, one of which was RED Podcast. But I'm back. Just finished editing a three-part series with Jeff Sanders that follows him from getting a book publishing ...…

Affiliate offers and endorsements are common in the online business world and with good reason -- there is a lot of money to be made. However, there is also a "dark side" of affiliate marketing that few talk about and many involved will deny. Are you part of this? If so, is it costing you more than you're bringing in? In This Episode: How Amazo ...…

Skip Prichard just released a new book called The Book Of Mistakes. It's an interesting book from a couple of perspectives, one is the format, which may be a good template for your book. In This Episode: What musicians and book authors have in common How I almost got arrested (or maybe not...who knows) The 1990's product launch (and what you ca ...…

This episode may not be for you. It features an adult conversation about race and marketing. I talk about race relations in the United States and how this had affected marketing. But if you're curious about the history of race and marketing in the United States, and how this knowledge of this can help your marketing, listen up... In This Episod ...…

We're a few days into the new year and it's time to get down to business! In this episode, I share a simple goal-setting process that will allow you to make things happen and see results this year, especially when it comes to spreading your message and connecting with people. Whether your main media is blogging, podcasting, online video, broadc ...…

Let's be honest about podcasting. Doing a podcast can be an amazing experience, but when it's not going well, it can also be a huge drag. The majority of podcasts get fewer than 200 downloads per episode. If you have a podcast, I don't want you to fall into the trap so many podcasts do -- I want you to succeed, have fun with your podcast, and r ...…

Can a better connection with people really increase our business and improve the quality of our lives at the same time? Will better human connection make us better leaders and entrepreneurs? Tim David thinks so. On this episode of RED Podcast, I talk to him about his new book, True Influence - The Magic Of Human Connection, and get his thoughts ...…

RED Podcast returns this week with an all new episode on persuasion and influence. Also coming soon... The "propaganda" film that changed marketing and with a backstory that change the way you think about marketing. I've started a new podcast just for podcasters. It's called Big Podcast Daily and, as the name suggests, a new episode is released ...…

Legendary guitarist and co-founder of AC/DC, Malcolm Young, died today after a three-year battle with dementia. He wasn't flashy, but he got the job done for 40+ years. And how he did it is an important lesson here for you and your business... Links To Things I Talk About: Malcolm Young, AC/DC Guitarist and Co-Founder, Dead at 64 Episode Sponso ...…

Lewis Howes has a new book about "How Men Can Embrace Vulnerability, Create Strong Relationships, and Live Their Fullest Lives." I think it's about more than that. I think it contains some big marketing lessons. On this episode of RED Podcast, I talk about Lewis' new book and how you can use it to better connect with your audience... In This Ep ...…

I got started in radio because I was in a band and I thought being affiliated with a radio station would help me get my music on the air. It doesn't work like that. The good news is that this "mistake" has enabled me to do hundreds of interviews. On this episode of RED Podcast, I talk about the interview process and what it takes for you to do ...…

Entrepreneurs talk a good game when discussing boldness, transparency, and authenticity, but few are willing to go to the lengths Alexandra Harbushka has. In this episode, I talk about Alexandra about her bold platform. If you're looking to better connect with your audience and help people, listen up, because this is what that looks like... NOT ...…

This weekend, in Nashville, I'm doing a one-day podcast marketing seminar with comic Rik Roberts. We'll be covering the two things you need to have a successful podcast: Content Marketing If your podcast isn't doing as well as it should, we can help you. This event will not be recorded. We still have a few seats left, but once they're gone, the ...…

The rumors have been around for years, but thanks to newly released tape from a 2015 sting operation by the NYPD, there's no more denying the actions of Harvey Weinstein. Sometimes you can get away with a tape like this. Donald Trump had a similar recording released when he was running for President and he was still elected. Regardless of what ...…

There's a guy in my neighborhood who makes a living going door-to-door and offering various products and services, usually odd jobs like lawn mowing. I hired him and asked him about his business -- how he established it and how he keeps it going. There's no better sales training than door-to-door work. You learn a lot about people and what make ...…

Jon Acuff makes writing (and selling) books easy. How does he do it? He actually finishes them. Without this part, any work you do on a book (or other project) might as well not exist. In other words, if you're not going to finish, why even start? Even a project that's "99% complete" is about as helpful as a piece of exercise equipment you've o ...…

Want to be a better podcast host? The best way is to put more time behind the mic, recording yourself, and then editing those recordings. The second best way? Public speaking. And one of the best ways to become a better public speaker is via the speaking club known as Toastmasters. But there are some problems with Toastmasters... To get the mos ...…

I knew this dude when I lived in Mississippi. He was kind of like Smithers on The Simpsons. He had photos of his wife and kids in his office, but when you saw them, at least when I saw them, I'd think, "This dude isn't fooling anybody." But he was fooling people... At least his wife was fooled. Maybe. Or maybe she just didn't want to face the t ...…

A big part of your success as an expert is proper mindset. Without this needed foundation, it's difficult to build a business that makes money and helps others. Aaron Walker has a "success" book called View From The Top. It's part autobiographical and part advice on how to live a better life. In this episode, I talk about it... In This Episode: ...…

Go to any major entertainment city like Nashville, New York, or Los Angeles, and you'll see two types of artists -- those who are making a ton of money and those who are broke. The same is true for entrepreneurs and "experts." What's the difference? Skill? No. Looking at all the mediocre people out there who make good money, you should know tha ...…

I got a new dog. Things didn't start off very smoothly... The remedy for this situation was to hire a dog trainer. I did. And there are some great "customer service" and marketing parallels that I'm sharing with you on this episode. Want customers who are more responsive to you and you offers? Listen up... In This Episode: How many people do yo ...…

Last week, a few people got their panties in a wad over a photo of comic Kathy Griffin holding up a bloody head that looked a lot like Donald Trump. The humanity! I didn't care. I thought it was tasteless, but I expect Kathy Griffin (and other comics) to push the boundaries of good taste. Sometimes you go too far. You can relate to this in your ...…

I put together a list of ten tules that, more or less, is the basis for everything I talk about on RED Podcast. Think of it like my own version of The Ten Commandments. This list is that important. At least if you want to have success (and make money) selling your specialized knowledge. Will it get it into Heaven? I don't know. But while you're ...…

Maybe you've received an email with this subject. It tells the story of how parents of a 15-year old boy find $71,000 cash hidden in his closet. When his mother was cleaning and putting laundry away, she came across a large brown paper bag that was suspiciously buried beneath some clothes and a skateboard in the back of her 15-year-old son’s cl ...…

Kim Kardashian hijacked my name! Unfortunately, this lead to some confusion about what RED Podcast is about... I don't want to work with people like Kim Kardashian, so in this episode, I talk about the new direction for RED Podcast and what you can expect from now on. Links To Things I Talk About: Nash Grier Episode Sponsor: This episode of RED ...…

This is Part 2 of a two-part series on marketing lessons learned from the Donald Trump post-election rally in Nashville. Part 1 is here. This episode specifically brings up some issues regarding the morality of how we make our money as well as talks more about how Trump won the 2016 Presidential election. In This Episode: High, drunk, or mental ...…

Oops! Thought my April Fool's episode would be obvious... It wasn't. On this episode of RED Podcast, I talk about pushing a joke too far... In This Episode: What I said that made more than one listener cry... Lots of "thoughts and prayers" Why people who hate Dave Ramsey love me Going too far with a joke... A reason people believe lies The powe ...…

This is a quick episode explaining why you haven't heard from me for a couple of weeks and a (hopefully) temporary change to RED Podcast... In This Episode: The "new" host of RED Podcast Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you ...…

Donald Trump came through Nashville for a post-election rally. I was there. On this episode of RED Podcast I talk about my experience attending as well as marketing and influence lessons you can apply to your business. In This Episode: Donald Trump and Lil Wayne The phone call I received from Donald Trump's daughter-in-law A "liberal plan" to e ...…

Gurus come and gurus go. The same for anybody with "influence." Why? That's what I talk about on this episode of RED Podcast... In This Episode: A lesbian named BJ Hey, it's a porn star!! Oh... it's actually an anti-pornography crusader What to do when you face a hostile crowd A "hostile crowd" lesson from comics Are you repelling potential cus ...…

Each year, hundreds of podcasters gather in Orlando for Podfest Multimedia Expo. This year, I was one of them. This is my review of Podfest. I give you the good, the bad, and the ugly of what happened. If you're thinking about attending Podfest or want to find out what you really missed, listen up. In This Episode: The best thing about attendin ...…

This is a special episode which contains highlights of a conversation I had with copywriter Neal Samudre. This was originally intended for high-end clients of ProCoach, but the content was so good (and so flexible), I'm releasing it via RED Podcast. The conversation centers around how to get more clients and build rapport via a five-step (and a ...…

Do you enjoy rap music? If so, you've probably heard a lot of songs about "struggle and strife." I'm not saying rich and famous rappers don't have problems, but what they talk about in their music of often a lot different from how they live their lives... The same is true for entrepreneurs when it comes to "hustle." What we see on YouTube, Face ...…

It's Valentine's Day and I'm starting a new tradition -- The "Things I Love" Series. It's like what Oprah used to do, but I focus on things that will help you grow your business rather than just add clutter to your house. And on this episode, because I'm neck-deep in all things book writing, I cover the tools I love when it comes to organizing, ...…

There is good and bad in every industry and the "gun show" business is no exception. I grew up going to these events with my grandfather and eventually started working at them. That's when I saw a different side of things... This episode of RED Podcast talks about the sketchy elements of gun shows and what you can learn from them. This is Part ...…

My grandfather, like a lot of Southern men, loved guns. When I was a kid, traveling "gun shows" would come through town and he'd come with them to sell ammunition. I'd tag along... Working at these events was one of my first jobs. I got to know a lot of the dealers and see how they ran their businesses. On this episode of RED Podcast, I talk ab ...…

You can learn a lot about influence and human psychology by watching rock stars on stage. A solid frontman is as skilled at leading a crowd as any great political, religious, or social leader. If you're really into improving your influence with large audiences, you need to study rock stars. And that's exactly what I'm doing on this episode of R ...…

Tim Ferriss has a new book, Tools Of Titans. Tim's podcast, The Tim Ferriss Show, has had something like 100,000,000 downloads. My podcast doesn't have nearly as many listeners, so I thought, "Why not do an episode that talks all about Tim Ferriss and see if you can hijack some of that traffic?" Just kidding. This episode is simply a review of ...…

When it comes to marketing, there's a lot of misinformation going around. It sounds good and it makes sense on paper, but in practice, it doesn't work. One of the biggest lies of marketing is the myth of "Be Everywhere." You'll see this on blogs and hear is on podcasts. It's spoken of at seminars... And it doesn't work... In This Episode: A mar ...…