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Reinventing Retail 46: #NoFilter: Authentic Videos are the Future of Experiential Retail

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When? This feed was archived on June 02, 2020 05:26 (4y ago). Last successful fetch was on September 15, 2019 14:18 (4+ y ago)

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What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 238737007 series 2064306
Content provided by Reinventing Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reinventing Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We’re joined by Dave Dabbah of Agora.io, an API platform that’s bringing peer-to-peer video to retailers and fashion brands. To date, retailers have been cautious with live product broadcasts, but a wealth of opportunity exists to connect with customers, build their brands, and significantly increase sales with authentic video content. From combining influencers with real life people trying products to gamification and interactive broadcasting, brands should be looking to authentic video content as they move into the future of retail.

  continue reading

47 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on June 02, 2020 05:26 (4y ago). Last successful fetch was on September 15, 2019 14:18 (4+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 238737007 series 2064306
Content provided by Reinventing Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reinventing Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We’re joined by Dave Dabbah of Agora.io, an API platform that’s bringing peer-to-peer video to retailers and fashion brands. To date, retailers have been cautious with live product broadcasts, but a wealth of opportunity exists to connect with customers, build their brands, and significantly increase sales with authentic video content. From combining influencers with real life people trying products to gamification and interactive broadcasting, brands should be looking to authentic video content as they move into the future of retail.

  continue reading

47 episodes

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