Can UX and Marketing work better together?

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Manage episode 328039835 series 3311094
By Abeiene, Frauke @ Lindsay and Frauke @ Lindsay. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, we discuss the often misaligned objectives between UX and Marketing teams and how we could reduce butting heads. Ultimately we all have the same goal, we just approach it and look at it from a different lens. We discuss some ways we might improve this, as well as how we can ensure we don't forget our values as UX designers. How do we make it about more than just sales? After all, designing better experiences for people should naturally lead to that!

17 episodes