130: The Power of a Purpose-Driven Story Statement


Manage episode 231849913 series 1385866
By Drew Neisser. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

What the heck is a purpose-driven story statement and why are they so critical to successful marketing? These are the question Drew answers on the first-ever installment of Drew’s Takeaways, a special RTU episode where he distills and discusses key topics and themes of recent interviews. On this episode, Drew breaks down why and how a company can rally behind a powerful, purpose-driven story statement.

Through the discussion of two such statements—one that worked, and one that fulfilled its promise—Drew helps shed some light on how a brand can craft a meaningful identity that engages employees, customers, and prospects, while helping drive the brand forward. To hear more about being purpose-driven, and to take a closer look at statements like Family Circle’s Where Family Comes First and SurveyMonkey’s We Power the Curious, tune in!

153 episodes