131: Turning Employees Into Brand Advocates

38:56
 
Share
 

Manage episode 232142919 series 1385866
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

In the utopian holster of magical marketing bullets, employee advocacy is right up there with viral videos (think Ice Bucket Challenge) and real-time marketing (remember Oreo’s ‘dunking in the dark’ social posts?) But, unlike the last two options, employee advocacy is actually something most companies can execute consistently, assuming they follow a few critical steps. First, you have to run a company that employees actually enjoy working at and feel comfortable advocating for. Second, you need to allow your employees the latitude to speak in their own voice not just the brand’s. And third, it really helps if you have a tech platform that makes it easy for employees to advocate on the brand’s behalf.

On this episode, Drew chats with Glenn Gaudet, CEO and founder of GaggleAMP, an employee advocacy enablement tool. In their conversation, Drew and Glenn dive into the issues most marketers face when developing these programs, how to build a culture of eager sharers and the importance of segmenting potential advocates. They also discuss how employee advocacy programs need to align with broader marketing strategies, a few dos and don’ts, and more. Listen in and learn how to get employees caring about sharing.

144 episodes available. A new episode about every 0 hours averaging 40 mins duration .