144: How to Be A Data Visionary & NetApp's CMO


Manage episode 238704646 series 1385866
By Drew Neisser. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Millions of data points. A singular vision. Those are at the core of the new NetApp campaign, and the results were pretty significant. Over 70% of folks who saw the campaign saw NetApp as “a new company,” while website traffic tripled. So, yeah, pretty successful. So how’d they pull it off? A blend of tactful digital rollouts, account-based marketing, and more. It also came down to the idea of being a data visionary, and that, as CMO Jean English puts it, “everyone wants to be a visionary.

On this episode, Jean further explores the notion of being a visionary, and the crucial role boldness played in shaping this successful campaign. In forming the campaign, and the marketing mindset, Jean wanted her team to stretch the idea as far as it could go, and then go a little bit further. She wanted to make sure people had far-reaching ideas, and then she wanted to test and experiment. Listen in to hear more about her fail fast and move forward mentality, about aligning her vision across the company, and more.

158 episodes