CRC: MR Lessons from the Super Bowl Jets


Manage episode 218549295 series 2423700
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing!

Today on RBDR: Based on Bob Lederer's new book, Beyond Broadway Joe: The Super Bowl TEAM That Changed Football, RBDR presents insights into the daily, season-long and specialized research that the management of the New York Jets did in building a championship-caliber team from a bunch of dregs in a six-year period, culminating in their January, 1969 victory at Super Bowl III.

For more on RBDR, visit our website. To continue to support the effort, consider joining us on Patreon by clicking here!

41 episodes