Manage episode 219312750 series 2423700
Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing!
Today on RBDR: Bill Harvey describes unexpected effective targeting results from the use of "Driver Tags." It comes down to resonance between Driver Tags in TV advertising and their embedding in television programs.