Qualtrics Wants to Be the Apple of Research

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By RFL Communications. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing!

Today on RBDR: Justin Ethington, who describes himself as "a thought leadership market researcher" at Qualtrics, spells out the role the company wants to play with market researchers: namely to be the "Apple of market research."

For more on RBDR, visit our website. To continue to support the effort, consider joining us on Patreon by clicking here!

41 episodes