Russians Escalated Anti-Kaepernick Nike Campaign, and More

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By RFL Communications. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing!

Today on RBDR: Supporters and critics of Nike's new Colin Kaepernick "Just Do It" advertising campaign were extremely expressive on social media. Now comes word that the Russian Federation's Internet Research Agency became heavily involved as the campaign launched, mushrooming an initial 7,000 tweets to 80,000 later that same day.

Similar stories, including a study documenting alleged Russian influence in the online reception to Disney and Lucasfilm's Star Wars: The Last Jedi in December 2017, have also come to light.

For more on RBDR, visit our website. To continue to support the effort, consider joining us on Patreon by clicking here!

41 episodes