Go offline with the Player FM app!
Superiority of Stories - With Guest Dr. David Aaker
Manage episode 216173136 series 2423700
Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing!
Today on RBDR: Prophet Vice Chairman David Aaker explains with great precision the clear superiority of “signature stories” for companies and brands. The idea is preeminent in his new book: Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires.
For more on RBDR, visit our website. To continue to support the effort, consider joining us on Patreon by clicking here!
41 episodes
Manage episode 216173136 series 2423700
Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing!
Today on RBDR: Prophet Vice Chairman David Aaker explains with great precision the clear superiority of “signature stories” for companies and brands. The idea is preeminent in his new book: Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires.
For more on RBDR, visit our website. To continue to support the effort, consider joining us on Patreon by clicking here!
41 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.