WPP Decides Kantar's Future (Bye Bye)

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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing!

Today on RBDR: RBDR host Bob Lederer lays out details and comments about WPP's long-awaited decision about what to do with its gem subsidiary, Kantar Research. WPP announced it will sell a majority stake.

It has struggled to make a profit, appears to have no particular spending area out of control and may need to adjust margins on its offerings. Read the full the Qualtrics S-1 document by clicking here.

For more on RBDR, visit our website. To continue to support the effort, consider joining us on Patreon by clicking here!

41 episodes