037 - VR Car Configurator with David Tchoulakian, Virtual Spice, and Sebastian Matthes, Lufthansa

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VR Car Configurator with David Tchulakian, Virtual Spice, and Sebastian Matthes, Lufthansa

This week on ResearchVR we discuss in depth one of the most awaited B2C application types - car configurator. Our guests, David Tchulakian and Sebastian Matthes, both did their diplomas in VR car configurator for one of the main automobile industry companies, and they agreed to share their experience and research with us.


  • digital transformation
  • why car configurators
  • business vs game application
  • impact of customization
  • Hicks law
  • what to customize
  • design references
  • the science of car configurator
  • limiting user by design
  • security and training
  • principles of UX in VR
  • choosing optimal hardware
  • technology availability
  • technology acceptance
  • optimal interactions
  • optimal experience length
  • input methods challenges

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Thanks to David and Sebastian for sharing his expertise with us and our listeners.

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