How Venus ET Fleur is setting the gold standard for the floral industry


Manage episode 295687043 series 2802437
By Andrew Lowry. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Venus ET Fleur is a husband-and-wife-led luxury brand disrupting the flower industry - not least by offering roses that last a full year with minimal upkeep. That alone would set them apart. But they’ve also nailed an exciting, innovative approach to meeting their customer’s needs, no matter how they enter the funnel. Maintaining pitch-perfect operations is important for a brand like VEF. After all, they’re dealing with living, breathing products that need special care to arrive on customers’ doorsteps in tip-top shape. This episode is all about the ways that operations feed directly back into the customer experience.

86 episodes