Meet Goorin Bros: The 126-year-old business that’s gotten an operational facelift


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By Andrew Lowry. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

What’s the central nervous system of your business? For Goorin Bros controller, Aaron Wyse, it’s the logistical tools that underpin your operations. That means looking at the interplay between technology and human labor to build workflows that hold up under pressure.

Goorin Bros has pivoted to new forms of omnichannel shopping over the past couple years, which opens up a ton of challenges and opportunities. Aaron digs deep into the questions brands should be asking as they scale and connect with customers in new ways.

86 episodes