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#99 Levi Strauss & Co.’s Chip Bergh: Reviving a brand that stands for something

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Manage episode 225206913 series 2416594
Content provided by National Retail Federation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Retail Federation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Levi’s experienced almost a decade of sales stagnation and nearly lost a generation of young consumers, but new leadership and a clear strategy helped the brand reclaim lost ground and reemerge as a cultural touchstone. On this episode, we talk with Levi Strauss & Co. President and CEO Chip Bergh, who was recently recognized as “The Visionary” by NRF.

Learn more at retailgetsreal.com.

  continue reading

346 episodes

Artwork
iconShare
 
Manage episode 225206913 series 2416594
Content provided by National Retail Federation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Retail Federation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Levi’s experienced almost a decade of sales stagnation and nearly lost a generation of young consumers, but new leadership and a clear strategy helped the brand reclaim lost ground and reemerge as a cultural touchstone. On this episode, we talk with Levi Strauss & Co. President and CEO Chip Bergh, who was recently recognized as “The Visionary” by NRF.

Learn more at retailgetsreal.com.

  continue reading

346 episodes

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