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What’s the Deal with Millennials?

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Manage episode 348220849 series 3272584
Content provided by Retail TouchPoints. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Retail TouchPoints or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Every brand and retailer seems to be talking about Gen Z or Gen Alpha. But new data from GWI shows that there is more to millennial consumers than meets the eye...and businesses need to take note.
During this episode of Retail Remix, we dig into the data with Consumers Trends Manager Laura Connell. She shares:

  • How new life stages are impacting category trends and channel usage;
  • Whether sustainability and inclusivity influence brand loyalty;
  • Which social platforms are influencing content consumption and product purchases; and
  • How the metaverse will impact the future of brand engagement — even among these older consumers.

RELATED LINKS

  • Download a copy of the U.S. Millennial Report
  • Get global perspectives on millennial consumers
  • Uncover how millennials (and other consumers) will interact in the metaverse
  continue reading

212 episodes

Artwork
iconShare
 
Manage episode 348220849 series 3272584
Content provided by Retail TouchPoints. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Retail TouchPoints or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Every brand and retailer seems to be talking about Gen Z or Gen Alpha. But new data from GWI shows that there is more to millennial consumers than meets the eye...and businesses need to take note.
During this episode of Retail Remix, we dig into the data with Consumers Trends Manager Laura Connell. She shares:

  • How new life stages are impacting category trends and channel usage;
  • Whether sustainability and inclusivity influence brand loyalty;
  • Which social platforms are influencing content consumption and product purchases; and
  • How the metaverse will impact the future of brand engagement — even among these older consumers.

RELATED LINKS

  • Download a copy of the U.S. Millennial Report
  • Get global perspectives on millennial consumers
  • Uncover how millennials (and other consumers) will interact in the metaverse
  continue reading

212 episodes

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