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Content provided by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Personalization is a plus in a pandemic: Ian Leslie, CMO of Industry West
Manage episode 336154794 series 3239920
Content provided by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How do you get people to spend $3,000 online for a sofa they’ve never couchsurfed? And how do you increase sales while decreasing cost of customer acquisition?
In this episode of Retention Masterclass Peggy Ann Salz and John Koetsier chat with Ian Leslie, CMO at Industry West. Industry West supplies modern furniture to the likes of Facebook, Airbnb, and Google ... and you! The company has seen consistent 25-30% growth over the past few years, and AOV for repeat visitors is massive. In a pandemic, their online-first retail sales approach is working better than ever.
How?
Personalization leading to retention.
26 episodes
Share
Manage episode 336154794 series 3239920
Content provided by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How do you get people to spend $3,000 online for a sofa they’ve never couchsurfed? And how do you increase sales while decreasing cost of customer acquisition?
In this episode of Retention Masterclass Peggy Ann Salz and John Koetsier chat with Ian Leslie, CMO at Industry West. Industry West supplies modern furniture to the likes of Facebook, Airbnb, and Google ... and you! The company has seen consistent 25-30% growth over the past few years, and AOV for repeat visitors is massive. In a pandemic, their online-first retail sales approach is working better than ever.
How?
Personalization leading to retention.
26 episodes
All episodes
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Similar to Retention Masterclass
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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