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How to use metrics to understand your audience and sell subscriptions

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Manage episode 294092002 series 100873
Content provided by Oxford University. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oxford University or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this podcast we look at how one of the world's leading newsrooms uses data to inform various steps of the newsmaking process in order to engage with audiences and drive subscriptions. In this podcast we look at how one of the world's leading newsrooms uses data to inform various steps of the newsmaking process in order to engage with audiences and drive subscriptions. Guest: Sophie Ho is the News Analytics Assignment Editor at the Washington Post Host: Federica Cherubini is the Head of Leadership Development at the Reuters Institute For more information see the podcast webpage: https://reutersinstitute.politics.ox.ac.uk/risj-review/our-podcast-how-use-metrics-understand-your-audience-and-sell-subscriptions
  continue reading

301 episodes

Artwork
iconShare
 
Manage episode 294092002 series 100873
Content provided by Oxford University. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oxford University or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this podcast we look at how one of the world's leading newsrooms uses data to inform various steps of the newsmaking process in order to engage with audiences and drive subscriptions. In this podcast we look at how one of the world's leading newsrooms uses data to inform various steps of the newsmaking process in order to engage with audiences and drive subscriptions. Guest: Sophie Ho is the News Analytics Assignment Editor at the Washington Post Host: Federica Cherubini is the Head of Leadership Development at the Reuters Institute For more information see the podcast webpage: https://reutersinstitute.politics.ox.ac.uk/risj-review/our-podcast-how-use-metrics-understand-your-audience-and-sell-subscriptions
  continue reading

301 episodes

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