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S03Ep09: Claudine Bianchi, CMO, Click Software
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Few roles in corporate America are changing as swiftly or as significantly as the role of the B2B CMO. In our digital age where customers make decisions with a click of their mouse and marketers craft customer engagement strategies using the proliferation of marketing technologies, the role of the CMO is now central to firm success. The CMO has become the Customer Engagement Officer and is now in a position to drive revenue, customer engagement and competitive advantage for the firm. If your firm believes that customer engagement is a winning strategy, you won’t want to miss this interview with Claudine Bianchi, CMO of Click Software. We’ll discuss:
- The impact of customer engagement as a strategy
- The impact of customer engagement strategy on the CMO role
- How to operationalize a customer engagement strategy
- Benefits of a customer engagement strategy
37 episodes
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