How to Figure Out Your Owner’s Intent


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A recurring revenue model is one of the most popular business models today. Whether you run an online or a subscription-based business, you rely on this payment model to ensure recurring revenue and stable income.

But a simple payment failure can disrupt your entire business flow and even make you lose customers.

In this episode of the Reverse Engineered podcast, our host Jon Penland welcomes Casey Graham, the Founder and CEO of Gravy. They talk about the reason for failed transactions, why we shouldn't put too much trust into technology, and the importance of knowing your owner's intent.

28 episodes